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15.09.2025 Press release

Wolfgang Würth joins Hyundai Motor Europe as Director PR & Communications

  • Hyundai Motor Europe announces leadership appointment
  • Effective 1 October 2025, Wolfgang Würth joins as Director PR & Communications

Press material

Hyundai Motor Europe has announced that Wolfgang Würth will assume the role of Director PR & Communications, effective 1 October 2025.

At Hyundai, Würth will be responsible for developing and executing an integrated strategy overseeing PR, product communications, and corporate communications in Europe. With a passion for responsible mobility and technological innovation, he will play a major role in positioning Hyundai as an innovative player in the electric mobility sector.

As part of the leadership team at Hyundai Motor Europe, Würth will be heading the Sub-Group PR & Communications. He will report directly to Xavier Martinet, President & CEO of Hyundai Motor Europe.

We are pleased to welcome Wolfgang to the team. With his extensive knowledge and experience in the automotive industry, and his proven ability to craft compelling narratives, Wolfgang will play a key role in driving our brand forward. His expertise will be fundamental as we accelerate our growth and continue to redefine mobility across Europe.

Xavier Martinet President & CEO of Hyundai Motor Europe

Würth brings more than two decades of marketing and communications experience in the automotive and technology industries, encompassing digital, marketing, social media, and brand strategy. This includes senior roles with regional and international responsibilities at organisations including Mercedes-Benz AG and, most recently, smart Europe GmbH. He holds an Executive MBA from the University of St. Gallen and ETH Zurich.

I am honoured to join Hyundai, a brand of progress, with a unique design philosophy and empowering technology. I look forward to working with the talented teams to strengthen the brand’s presence and inspire our customers across the continent.

Wolfgang Würth

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