Automotive News Europe Names Hyundai’s Massimo Ruscio and Andreas Zürnstein 2026 Rising Stars
- Hyundai Motor Europe leaders Massimo Ruscio and Andreas Zürnstein have been named 2026 Rising Stars by Automotive News Europe
- The annual recognition honours the industry’s most ambitious figures who are actively spearheading change within the European automotive landscape
Press material
Automotive News Europe has named Massimo Ruscio, People, Organization and IT Director at Hyundai Motor Europe, and Andreas Zürnstein, President & CEO at Hyundai Motor Germany and Genesis Motor Germany, as Rising Stars 2026. This annual recognition honors the industry’s most ambitious leaders actively driving change.
Massimo Ruscio is recognized for his role in integrating HR strategy with digital IT innovation across Hyundai’s European operations. Since joining the regional headquarters, he has focused on breaking down organizational silos and establishing agile structures to meet the shifting demands of the mobility sector.
Andreas Zürnstein is recognized for his commercial expertise and his ability to navigate market volatility with agility. This Rising Star honor underscores his role as a forward-thinking leader who is working to accelerate sustainable growth and strengthen the market presence of both the Hyundai and Genesis brands in Germany.
The annual Automotive News Europe Rising Stars Awards celebrate a select group of automotive executives who demonstrate exceptional leadership, pioneering innovation, and a transformative impact on the future of mobility in Europe.
