05.04.2023 Press release

Hyundai Motor Group CCO Luc Donckerwolke Recognized as Disruptor Designer of the Year at Newsweek’s World’s Greatest Auto Disruptors Awards

  • Award recognizes Luc Donckerwolke, Hyundai Motor Group Chief Creative Officer, as Disruptor Designer of the Year
  • Genesis House New York activations awarded Disruptor Marketing of the Year.

Press material

Hyundai Motor Group Chief Creative Officer, Luc Donckerwolke, received the “Disruptor Designer of the Year” distinction at Newsweek’s World’s Greatest Auto Disruptors awards.

Luc Donckerwolke won the award for his industry-leading vision overseeing Hyundai Motor Group’s wide portfolio of automotive brands – namely Hyundai, Kia and Genesis – and the transition to mobility, urban air travel and robotics.

He was lauded for instigating creative and idea-pushing designs, as well as for his work utilizing concept cars in traditional ways (albeit with untraditional designs) to preview the future of the brands, while other companies have seemingly left the practice behind.

The awards program highlights agents of change in the automotive industry across nine categories. To be considered, candidates had to be employing vision in a way that is driving fundamental, transformative change in the automotive market.

Last year, at the World’s Greatest Auto Disruptors inaugural event, Hyundai Motor Group’s Executive Chair Euisun Chung was recognized as “Visionary of the Year.” The program continues to award and recognize leaders in the automotive industry who are pushing the boundaries of innovation.

“Is there anything better than to receive such prestigious recognition for doing what you love to do?” Donckerwolke asked while accepting his award at the ceremony at One World Trade Center, where this year’s honorees were celebrated for their distinguished contributions.

I feel honored and privileged to be acknowledged as a Newsweek ‘disruptor’. I strive to inspire, innovate, disrupt and challenge the status quo. This is only made possible by the trust of our board members and the hard work from my incredibly talented team and their leaders.

Luc Donckerwolke Hyundai Motor Group Chief Creative Officer

Newsweek also recognized the marketing activities of Genesis House New York, a flagship luxury lifestyle destination under the Hyundai Motor Group brand, as Disruptor Marketing of the Year.


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