Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels
- Now in its 10th edition, MMCA Hyundai Motor Series provides substantial support for large-scale exhibitions by Korean artists
- This exhibition explores migration through the stories of the Korean diaspora in Mexico and a Mexican prickly pear cactus in Korea
Press material
-
Download
-
Images
Hyundai Motor Company today announced the opening of MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels, the 10th annual exhibition in partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA).
The exhibition, which runs from September 6, 2023, until February 25, 2024, at MMCA’s Seoul Box and Gallery 5, presents five works across various mediums, including video installations, photographs and performances. Among the works on exhibit, One Hundred Years of Travels, Imaginary Song, Generational Portraits and Wall of Blades are newly commissioned for this work.
For MMCA Hyundai Motor Series 2023, the artist Jung Yeondoo examines the narratives of the Korean diaspora in Mexico, inspired by the mythical journey of a prickly pear cactus from Mexico to Jeju Island. The artist imagines a ‘century-long journey of plants and people’ between Korea and Mexico to cultivate a sense of empathy for the unfamiliar.
MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels offers an opportunity to enhance a better understanding of diasporas and migrations, which have become universal challenges in the modern and contemporary era for a variety of causes, including political and economic factors as well as climate change. I believe this exhibition will foster in-depth reflection on the future by revisiting the past.
This exhibition signifies an extension of the artist’s enduring approach, wherein he strives to access reality and history while employing strangeness to examine in detail the multi-layered aspects within a reality once disregarded as familiar. Its objective is to spotlight immigrants’ life journeys and perspectives within a realm of hybridity and diverse cultures, utilizing art to bridge understanding between viewers and unfamiliar subjects.
Created as one of the long-term partnership programs with MMCA, MMCA Hyundai Motor Series has organized annual exhibitions of esteemed Korean artists since 2014, including the duo of Moon Kyungwon and Jeon Joonho in 2021 and Choe U-Ram in 2022. Through this series, Hyundai Motor aims to contribute to the development of Korea’s arts and culture by supporting established Korean artists’ large-scale solo exhibitions every year and convey Hyundai Motor’s brand vision ‘Progress for Humanity’ through long-term partnerships with global museums.
Pictured above: Jung Yeondoo, One Hundred Years of Travels, 2023, video installation, four-channel HD digital video, color, sound, mixed media, 48 min., dimension variable. Installation view. Courtesy of artist. Photograph by sonongji.
Contacts
-
Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
