20.10.2022 Press release

Hyundai opens doors to world’s first car powered hotel

  • Hotel Hyundai, curated by Grace Dent, unveils design of luxury cabin, restaurant, and private cinema as it welcomes first guests
  • Off-grid hotel, powered by IONIQ 5’s Vehicle-to-Load feature, launches to the public as nearly half of people (46 per cent) say sustainability is more important to them now when booking a holiday compared to five years ago
  • With more than 4,000 entries, members of the public can still have a chance to win a night’s stay at Hotel Hyundai

Press material

After much anticipation, consumers can now get a glimpse of the world’s first car-powered hotel as Hotel Hyundai opens its doors, offering the most unique off-grid experience of 2022.

The new, one-of-a-kind experience, curated by broadcaster and critic Grace Dent, launches as research commissioned by Hyundai found that nearly half (46 per cent) say that sustainability and the environment are more important to them now compared to five years ago when choosing holiday accommodation. A further quarter (25 per cent) are choosing staycations over travelling abroad to reduce their carbon footprint by flying less.

Two-fifths (40 per cent) say they are also looking for cheaper travel options this year and over half (55 per cent) admit this decision is due to the current cost of living crisis. As a result, over half (53 per cent) say they would like to invest their holiday spend in local UK economies rather than abroad.

Other reasons for choosing staycations over travelling abroad include alleviating the stress of travel disruptions (51 per cent), the fact that UK summers are becoming hotter (26 per cent), and saving money (25 per cent).

All research was carried out by One Poll in September 2022.

We’re looking for unique, memorable stays more now than ever, and this is a delicious blend of innovation, luxury, and comfort that gets you thinking. With power coming from the car, where could Hotel Hyundai pop up next? I’m excited for those staying with us to sample the sustainable, locally sourced menu, as well as the equally fabulous cocktails, and, of course, to enjoy a good night’s sleep. I hope this three-week pop-up hotel is just the start of this concept of a car plugging in and powering a luxury experience like this. I’m predicting that guests will be hoping that his amazing hotel and the full experience it offers might be here again in 2023.

Grace Dent Curator of Hotel Hyundai

Situated in Essex, just an hour from central London, Hotel Hyundai is centred around a luxury cabin and set across three key areas:

Our award-winning IONIQ 5 can power Hotel Hyundai using its V2L feature, where an adapter from the car provides a socket which domestic appliances can be plugged into. The whole experience demonstrates the practicality of this pioneering technology, and we hope the concept inspires more people to go off-grid.

Ashley Andrew Managing Director, Hyundai Motor UK

IONIQ 5 can power the hotel and its experiences using its V2L feature that supplies AC power (110 / 200 V) up to a maximum of 3.6 kW power consumption. An adapter from the car provides a socket that standard domestic appliances can be plugged into.

Members of the public can win a stay at the unique hotel and enjoy the full experience on offer with welcome cocktails, a three-course meal, an evening film, and a breakfast hamper all included.

Hotel Hyundai is open for 14 nights from 19 October to 5 November and will be open from Wednesday to Sunday.

To have a chance to win a stay, visit the official competition website. The competition will run from 06 to 19 October 2022, and winners will be able to stay anytime when the hotel is open.

Disclaimer: CO2 and emissions data

  • Electricity consumption combined for the Hyundai IONIQ 5 58 kWh with 2WD in kWh/100 km: 16.7; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai IONIQ 5 58 kWh with 4WD in kWh/100 km: 18.1; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai IONIQ 5 77.4 kWh (19” alloy rims) with 2WD in kWh/100 km: 17.0; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai IONIQ 5 77.4 kWh (20” alloy rims) with 2WD in kWh/100 km: 18.0; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai IONIQ 5 77.4 kWh (19” alloy rims) with 4WD in kWh/100 km: 17.9; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai IONIQ 5 77.4 kWh (20” alloy rims) with 4WD in kWh/100 km: 19.1; CO2 emissions combined in g/km: 0 (WLTP)

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