Hyundai Motor Europe implements new structure of its Marketing, Product and PR functions
- Hyundai restructures leadership for Marketing, Product and PR within European Headquarter
- Marketing and Product becoming separate Groups within the Leadership Team
- PR and Corporate Communications as individual Sub-Group directly reporting to the CEO
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Hyundai Motor Europe has announced a new structure of its Marketing, Product and PR functions.
As of October, Marketing and Product will become individual Groups reporting to the President and CEO Michael Cole. Laura Rathai (Marketing) and Raf van Nuffel (Product), who have held the positions as Directors for their respective areas will be promoted to Vice President Marketing and Vice President Product, to further level up Hyundai’s marketing performance and product excellence in Europe. Within these changes, PR and Communications will be transformed into a PR & Corporate Communications Sub-Group, directly reporting to the CEO.
The changes were initiated by Andreas-Christoph Hofmann, Vice President Marketing, Product and PR, who after seven years had decided to leave the company and look for new perspectives. Within his time at Hyundai, Hofmann played an incremental role in transforming the brand, its product portfolio, and media recognition into new levels for the company in Europe.
I wish to express gratitude to Andreas-Christoph Hofmann for what he has accomplished in his role with Hyundai Motor in the regional HQ. He played a key role in transforming our brand and shaping the awareness on our journey on becoming a smart mobility solutions provider. With his extensive experience in Marketing, Product and PR, he led the restructuring of these important leadership functions, to help establish an organisation, which is even more agile, dynamic and future proof.
I am grateful to Hyundai Motor Europe for seven exciting years. At this point, it is time for my journey here to come to an end and to enable my great team to take their next step and bring fresh perspectives. I am excited about all the great things we have achieved for the brand already. Concentrating on these functions individually, will help unleash their additional great potential.
Contacts
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Adriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
