Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
- Hyundai Motor renews title sponsorship of the World Archery Championships and World Cup, expanding to include Para Archery and Indoor Archery World Series
- New robotics sponsorship category highlights Hyundai Motor’s technology-driven mobility leadership
- Continued support for archery institutions strengthens inclusivity and global brand alignment
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Hyundai Motor Company today announced the renewal of its partnership with the World Archery Federation, extending its title sponsorship of the World Archery Championships and World Cup through 2028.
The expanded agreement underscores Hyundai Motor’s global commitment to the sport, introducing new sponsorship categories and initiatives to align with the evolving landscape of modern archery.
Archery demands the same qualities we strive for every day at Hyundai: precision, focus, discipline, and the relentless pursuit of excellence. An archer's dedication to training, their composure under pressure, and their commitment to continuous improvement mirrors how we approach designing and building vehicles that earn our customers' trust. This partnership, which began under our Executive Chair's vision, reflects values deeply rooted in Korean culture and in our company. We're proud to expand our support to include Para Archery and Indoor Archery, reinforcing our belief that sport, like mobility, should be accessible to everyone. Through this collaboration, we continue to champion precision, inclusivity, and innovation on the global stage.
Strengthening the Partnership
Since 2016, Hyundai Motor has been a pivotal partner in fostering the growth of archery, elevating the sport’s visibility and prestige on the global stage. The renewed collaboration will maintain the company’s title sponsorship of premier tournaments while extending support to the Para Archery and Indoor Archery World Series for the first time. This expansion reflects shared values of precision, inclusivity and innovation between Hyundai Motor and the sport of archery.
The agreement also introduces a robotics sponsorship category, reinforcing the company’s position as a leader in advanced technology across global tournaments and media platforms.
Global Impact and Innovation
Hyundai Motor’s collaboration with World Archery has supported critical initiatives such as the World Archery Excellence Center in Switzerland, which trains athletes from around the globe, and the Asia Archery Museum, which preserves the sport’s rich heritage. Key components of the partnership include the integration of Hyundai Motor’s branding at tournaments broadcast across more than 80 countries, maximizing global visibility and strengthening the company’s association with high-performance and precision.
The collaboration between World Archery and Hyundai Motor Company plays a vital role in elevating our sport globally, and we are delighted to extend our partnership for another three years. Our shared focus on precision and excellence widens from 2026, with Hyundai’s new commitment to para archery and support of mass-participation events, championing inclusion and active communities, as well as elite performance.
A Legacy of Collaboration
With the renewal of this partnership, Hyundai Motor builds on its longstanding commitment to the sport, fostering inclusivity and collaboration within the global archery community. By supporting emerging disciplines such as Para Archery and Indoor Archery, while leveraging cutting-edge technology through its robotics initiatives, the company continues to align its values of progress, determination, and innovation with the essence of archery.
Contacts
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Wolfgang Würth
Director PR & Communications
[email protected]Adriana Cerami
Head of Corporate & Brand PR
[email protected]Conor Twomey
Head of Product PR
[email protected]Elvira Vella-Herrera
Executive & Internal Communications Senior Expert
[email protected]Maria Bricio
Corporate & Brand Communications Expert
[email protected]Adrian Péré
Product PR Manager
[email protected]Katharina Kupper
Hyundai Newsroom Lead
[email protected]Patricia Lammers
Corporate Communications Expert
[email protected]Miguel Lopez
Product PR Specialist
