06.06.2023 Press release

Hyundai Motor appoints Wolfgang Reichold to Vice President of European Regional Safety Office

  • Wolfgang Reichold named Chief Safety Officer of Hyundai Motor Europe
  • Hyundai opens new European Regional Safety Office to expand company’s global commitment to safety
  • Hyundai aims to further enhance its safety-driven corporate culture and enhance customer safety

Press material

Hyundai Motor Europe has announced its appointment of Wolfgang Reichold to the new position of Vice President of the European Regional Safety Office. Reichold reports to Michael Cole, President and CEO of Hyundai Motor Europe, and Brian Latouf, HMC`s Global Chief Safety Officer.

The establishment of the new European Automotive Safety Office (EASO) underlines Hyundai’s commitment to a safety-driven culture, focusing on keeping customers, passengers, and other road users safe around the globe.

In his role, Reichold will be responsible for the safety performance of all vehicles in Europe from Hyundai and Genesis brands.

With three decades of comprehensive safety experience, Wolfgang will be a great addition to the newly created European Automotive Safety Office. His expertise in the field, coupled with his proven leadership abilities, will help Hyundai progress even further by channelling the company’s resources into keeping our customers safe on European roads.

Michael Cole President and CEO of Hyundai Motor Europe

Reichold has been working at various global manufacturers in the automotive industry for more than 30 years. His focus lies on vehicle quality and safety, customer care, and communication.

Our commitment to safety is the foremost priority at Hyundai. In addition to leading EASO, Wolfgang will also be an important member of Hyundai’s Global Automotive Safety Office providing leadership in support of the future growth of our global office.

Brian Latouf HMC`s Global Chief Safety Officer


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