Hyundai Motor Honored with Eight Awards at 2025 IDEA, Showcasing Leadership in Innovative Design
- Hyundai Motor wins eight awards at the 2025 International Design Excellence Awards (IDEA), spanning automotive & transportation, environments, commercial & industrial, and service design
- Recognition for IONIQ 9, the all-new PALISADE, INITIUM, CX Smart Farm, Na Oh, X-ble Shoulder, and Automatic Charging Robot (ACR) Service highlights Hyundai Motor’s innovative design and diverse brand values
- With the latest IDEA honors, Hyundai Motor secures victories across all four major global design awards, reaffirming its leadership in global design competitiveness
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Hyundai Motor Company has once again been recognized for its innovative design excellence, earning eight honors across diverse categories at the prestigious International Design Excellence Awards (IDEA).
Established in 1980 by the Industrial Designers Society of America (IDSA), IDEA is one of the world's most esteemed design competitions. Each year, it celebrates outstanding design achievements across various categories, based on criteria such as design innovation, user benefits and social impact.
We are truly honored to receive this recognition from IDEA. It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society. We will continue to push boundaries in design excellence across vehicles, spaces and services to further strengthen Hyundai Motor’s global brand value.
In the Automotive & Transportation category, Hyundai Motor earned a Bronze for its electrified large SUV, the IONIQ 9, while both the premium SUV, the all-new PALISADE, and the hydrogen-electric concept car, INITIUM, were recognized as Finalists.
In the Environments category, the CX Smart Farm at the Hyundai Motor Group Innovation Center Singapore (HMGICS) received a Silver, while the Na Oh restaurant was named a Finalist. Both projects demonstrated Hyundai Motor’s expertise in brand design and marketing, showcasing innovative spatial design and diverse brand values, despite being located within a manufacturing facility.
The CX Smart Farm, the world’s first interactive, robotics-based smart farm, also received the Curator’s Choice Award, a distinction granted to only one project per year, regardless of category. This marks Hyundai Motor’s second consecutive win, following the 2024 honor for the Hyundai Heritage: Retrace Collection Book ‘PONY’.
Beyond IDEA, Hyundai Motor has underscored its global design excellence by securing victories across all four of the world’s major design awards: the iF Design Award, the Red Dot Design Award, the Good Design Award, and IDEA.
Contacts
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Adriana Cerami
Head of Corporate & Brand PR
acerami@hyundai-europe.comElvira Vella-Herrera
Executive & Internal Communications Senior Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comPatricia Lammers
Corporate Communications Expert
patricia.lammers@hyundai-europe.comConor Twomey
Head of Product PR
conor.twomey@hyundai-europe.comAdrian Péré
Product PR Manager
apere@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
