Three-Michelin-Star Chef Corey Lee to Unveil New Restaurant ‘Na Oh’ at Hyundai Motor Group Innovation Center Singapore
- Hyundai to collaborate with the world’s first Korean chef to earn Three Michelin Stars to deliver contemporary Korean cuisine at Group’s first global innovation hub
- New restaurant ‘Na Oh,’ due to open in June, will connect food and innovation as part of the customer experience at HMGICS
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In a groundbreaking collaboration between world-renowned three-Michelin-star Chef Corey Lee and Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh, a new restaurant concept, is set to add a unique offering to the rich culinary landscape in Singapore.
Na Oh – which means ‘moving from inside out’ in Korean – will be more than just a restaurant. It will be a destination in Singapore that stands as a cultural hub for Korean cuisine, craft and design.
Led by the culinary vision of San Francisco-based Chef Corey Lee, Na Oh explores traditional Korean cuisine through a modern lens. Na Oh marks Chef Corey Lee’s first project in Southeast Asia, adding an exciting dimension to the city’s culinary offerings.
HMGICS will be at the core of Na Oh’s concept. Integrating Na Oh at HMGICS will further extend the hub’s customer experience beyond a conventional automotive production facility, transforming it into a unique hospitality destination in Singapore.
Utilizing cutting-edge automation and robotics technology, HMGICS operates a two-story vertical smart farm with the capacity to produce over 30kg of fresh produce daily. It is the world’s first robotics smart farm for customer experience and the first of its kind in the world to be open to visitors. Na Oh will source ingredients directly from this facility, establishing a direct connection between food and innovation to offer a unique and refined farm-to-table experience.
It has been inspiring to bring together the innovation that Hyundai offers at HMGICS with traditional cooking techniques that we have reimagined for the menu. I hope to bring a fresh and new option for Korean cuisine to Singapore, a country renowned for its food lovers. While Na Oh will be a casual family restaurant, we will be serving the same quality products and technical preparations usually reserved for fine dining. I’m excited to make this kind of dining experience more accessible, made possible through Hyundai’s commitment to enhancing the visitor experience at HMGICS.
Under the guidance of Chef Corey Lee, Na Oh’s culinary team will deliver an exquisite hansik cuisine calibrated for the modern palate. Drawing inspiration from Korean traditions, Na Oh will not only tantalize taste buds but also provide cultural insights through its curation and collaboration with many of Korea’s master artisans. Na Oh is set to open to public in June 2024.
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comFrank Plaschka
Head of Product PR & Communications
fplaschka@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
