World Premiere: Hyundai Presents Its Biggest EV Yet at the Brussels Motor Show
- New EV model supplements the brand’s existing lineup from INSTER to IONIQ 9
- New IONIQ 6 to make its first European motor show appearance
- Press conference with Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe
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Continuing its commitment to electrification, Hyundai will launch new EVs in 2026, starting at the Brussels Motor Show (9 to 18 January) with the world premiere of its biggest EV yet. The new model will showcase state-of-the-art electric technology, including an advanced 800-volt charging system.
Media are invited to attend a press conference with Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe, who will provide in-depth information on the world premiere and outline the next steps in Hyundai’s EV portfolio for 2026.
The Brussels Motor Show continues to be an important platform for us to highlight how our electric products and technologies are evolving for European customer. As the region accelerates its transition to zero-emission mobility, events like this allow us to showcase not only new models, but also the innovations that will shape the next generation of Hyundai vehicles. As one of Europe’s leading mobility innovators, Hyundai welcomes the event’s strong focus on electrification, which reflects the technological progress and customer expectations shaping the future of sustainable transportation across the region.
What will Hyundai present at the Brussels Motor Show?
Hyundai will celebrate the world premiere of a new EV model that supplements the brand’s existing lineup from INSTER to IONIQ 9. In addition, the updated IONIQ 6 will make its first European motor show appearance, showcasing refinements to its aerodynamic design as well as upgrades to its interior technology and digital features.
Beyond the premieres, Hyundai’s presence will also include a dedicated N Zone, where visitors can experience IONIQ 5 N and IONIQ 6 N, as well as an interactive arcade gaming corner built around INSTEROID. INSTEROID is a boundary-pushing design concept based on the INSTER EV, blending video game-inspired aesthetics with bold, sporty styling to explore new ideas in automotive design and showcase Hyundai’s creative approach beyond production models.
Where will Hyundai hold the press conference?
The press conference at the Brussels Motor Show will take place on 9 January at 10:00 AM at the Hyundai stand, located in Palais 6 (Booth 6.06), 1 Place de Belgique, 1020 Bruxelles.
About Brussels Motor Show
The Brussels Motor Show is Belgium’s largest indoor event, with 64 automotive brands confirmed for the upcoming edition. The most recent edition welcomed more than 300,000 visitors and over 1,100 media representatives from 38 countries, highlighting its relevance as a major European automotive platform.
Contacts
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Wolfgang Würth
Director PR & Communications
[email protected]Adriana Cerami
Head of Corporate & Brand PR
[email protected]Conor Twomey
Head of Product PR
[email protected]Elvira Vella-Herrera
Executive & Internal Communications Senior Expert
[email protected]Maria Bricio
Corporate & Brand Communications Expert
[email protected]Adrian Péré
Product PR Manager
[email protected]Katharina Kupper
Hyundai Newsroom Lead
[email protected]Patricia Lammers
Corporate Communications Expert
[email protected]Miguel Lopez
Product PR Specialist
