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'K-Everything': Host Daniel Dae Kim with three-Michelin-star chef Corey Lee, visionary behind Benu and Na Oh

As Hyundai continues its 27-year partnership with FIFA, it is committed to delivering its most ambitious collaboration yet at the largest World Cup ever in 2026.

Inspired by Hyundai Motor’s “Progress for Humanity” vision, “Next Starts Now” reflects the Company’s commitment to advancing innovation in mobility and robotics.

FIFA World Cup 2026™

FIFA World Cup 2026™

As an Official Partner of the FIFA World Cup 2026™, Hyundai highlights its partnership with its global campaign "Next Starts Now".

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Latest news

Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
10.06.2026 Press release

Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games

Hyundai today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world.

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Hyundai Motor Company and FIFA Museum Welcome Visitors to "Legacies of Champions" Fan Experience at Rockefeller Center During FIFA World Cup 2026™
08.06.2026 Press release

Hyundai Motor Company and FIFA Museum Welcome Visitors to "Legacies of Champions" Fan Experience at Rockefeller Center During FIFA World Cup 2026™

Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City.

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Hyundai Motor Announces Largest-Ever Mobility and Robotics Deployment for FIFA World Cup™
05.06.2026 Press release

Hyundai Motor Announces Largest-Ever Mobility and Robotics Deployment for FIFA World Cup™

Hyundai Motor Company today announced its largest-ever deployment of mobility and robotics solutions for the FIFA World Cup 2026™.

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Hyundai Motor Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™
01.06.2026 Press release

Hyundai Motor Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™

Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign video “Next Starts Now”.

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Hyundai Motor Launches “School of Football” Campaign Featuring Boston Dynamics’ Atlas Ahead of FIFA World Cup 2026™
29.05.2026 Press release

Hyundai Motor Launches “School of Football” Campaign Featuring Boston Dynamics’ Atlas Ahead of FIFA World Cup 2026™

Hyundai Motor Company today announced the launch of “School of Football”, a new global campaign featuring Boston Dynamics’ humanoid robot Atlas®.

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