- President Lee to oversee Group’s business in the Chinese market
- The appointment to enhance agility and competitiveness in the Chinese market
Material de prensa
Lee is expected to enhance the Group’s agility and competitiveness in the Chinese market, the biggest battleground for the global automotive industry.
In his new capacity, Lee will oversee the Group’s business in China to enhance its business competitiveness and brand value. He will also devise business strategies and establish mid- to long-term visions for this important market.
Over the years, Lee has accumulated abundant experience in Hyundai Motor’s overseas businesses, including Germany and U.K. During his tenure as Head of Korea Business Division of Hyundai Motor, he spearheaded the company’s prowess in sales and brand innovation, including the launch of new models and creative marketing and communication efforts.
Lee will begin his new post on November 1. The current head of China operations, President Byung Ho Lee, will serve as an advisor to the Group.
2016 ~ 2019: Executive Vice President, Head of Korea Business Division
2014 ~ 2016: Senior Vice President, Head of Hyundai Motor Company Washington Office
2011 ~ 2014: Vice President, External Affairs Team Leader
2011: Vice President, Brand Strategy Team Leader
2010: Vice President, Head of Vehicle Export Support Group
2006 ~ 2010: Vice President, Head of Hyundai Motor UK