All-New Hyundai IONIQ line-up - Design: efficiency and technology
Throughout the development phase, engineers and designers worked hand-in-hand to ensure that form and function evolved simultaneously.
For the evolutionary design of the IONIQ, Hyundai won the 2016 Red Dot Design Award in the coveted Vehicle category. IONIQ presents new possibilities for Hyundai Motor’s future mobility styling with its purified shape led by aerodynamics and its refined, clean lines and surfaces enhancing its coupe-like silhouette.
For the evolutionary design of the IONIQ, Hyundai won the 2016 Red Dot Design Award in the coveted Vehicle category. IONIQ presents new possibilities for Hyundai Motor’s future mobility styling with its purified shape led by aerodynamics and its refined, clean lines and surfaces enhancing its coupe-like silhouette.
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Hyundai Motor’s IONIQ line-up calls upon two key influences in its design, which combine to create a unique and future-looking appearance: efficiency and technology.
Exterior design
IONIQ’s sleek exterior shape is inspired by aerodynamic efficiency, complementing the soft lines and surfaces that trace the car’s outline. Its exterior panels are designed to flex and boost aerodynamics still further which, combined with various other smart efficiency solutions, produces a class-leading Cd value of just 0.24.
In addition to the IONIQ’s aerodynamic body shape, further design details distinguish the Hybrid, the Plug-in and the Electric versions from one another.
The IONIQ Hybrid
The front of the IONIQ Hybrid is characterised by the Bi-xenon headlights that are embraced by the C-shaped LED positioning lamps. The standard version features spherical projector-type headlamps. Hyundai Motor’s signature hexagonal grille and the vertical C-shaped LED daytime running lights depict the purity of the car. Contrasting colours at the base of the bumper add an individual character, while seven exterior colours can be paired with a choice of two interior options.
The exterior colour choices for the IONIQ Hybrid and Plug-in are Phantom Black, Polar White and Platinum Silver along with, Iron Grey, Intense Blue, Lava Orange and Fiery Red. The IONIQ Hybrid features specially-designed two-tone 15- or 17-inch wheels.
An elegant blue or silver character line below the front and rear bumpers is a feature that both the IONIQ Hybrid and the IONIQ Plug-in Hybrid have in common. For exterior colours Intense Blue Lava Orange and Fiery Red, the accents are finished in silver. All others feature the blue character line.
The IONIQ Plug-in Hybrid
The IONIQ Plug-in Hybrid features LED headlamps and specially designed 16-inch wheels, while sharing most general exterior design details with the Hybrid, like the hexagonal grille, the vertical C-shaped LED daytime running lights and an elegant blue or silver character line below the front and rear bumpers. Naturally, the Plug-in hybrid has an additional flap on the front left wing, which encloses the charging socket.
The IONIQ Electric
What instantly sets the IONIQ Electric apart is its front: without the motor’s need for cooling, the grille gives way to a clean and sleek surface in True Grey or Shine Grey with Polar White exterior colour. Additionally, the IONIQ line-up’s all-electric version features LED front headlamps and rear combination lamps with a unique pattern.
The electric character of the car’s design is underscored by a copper coloured character line below the rear bumper and below the front bumper, alluding to the property of copper as an excellent electric conductor. When Intense Blue, LavaOrange, Fiery Red or are chosen as an exterior colour, these accents are finished in silver.
Iron Grey can only be selected for the Hybrid and Plug-in hybrid
Interior design
A recurring smooth, elegant and clutter-free theme meets a warm feeling inside the IONIQ as efficient use of interior space complements a logical, structured approach applied to the layout of controls. Materials for the interior were chosen in an ecologically sensitive way and are used to create a simple and clean look throughout the car, giving the inside space a sleek, light and purified feel.
Exclusive blue colour code
For the IONIQ Hybrid and the IONIQ Plug-in there the Lava Stone interior (Dark Grey) comes with a choice of fabric or leather seats. Seats feature blue piping and further blue design elements are added on the fascia. These include a blue metallic line running below the digital instrument cluster and between the air conditioning control knobs, surrounding the centre console air vents, the audio navigation screen and outside air vents as well as the starter button. Another accent is on the lower part of the steering wheel.
Copper symbolises electricity
Inside the IONIQ Electric’s black interior, exclusively available copper-coloured accents create the impression that electricity is flowing through the car. Polar White, Phantom Black, Platinum Silver feature copper interior accents; Intense Blue, Lava Orange, Fiery Red feature white interior accents.
Press contact
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Natasha Waddington
Head of PR
natasha.waddington@hyundai.co.ukRobin Hayles
Head of Product & Technical PR
robin.hayles@hyundai.co.ukLauren Prema-Dale
Brand PR Manager
lauren.prema-dale@hyundai.co.ukEmma Illman
Product Press Officer
emma.illman@hyundai.co.ukHarriet Ward
PR Coordinator
