19.07.2024 Press release

Charles Cassar joins Hyundai Motor Europe as Vice President Customer Experience

Hyundai announces new appointment to senior management
Cassar brings more than a decade of customer experience management expertise
Hyundai reinforces commitment to delivering customer satisfaction excellence

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Hyundai Motor has announced the appointment of Charles Cassar as the new Vice President Customer Experience at its European headquarters in Offenbach, Germany.

In our pursuit to make Hyundai one of the most beloved brands in Europe, we are welcoming Charles Cassar to our team. His extensive experience in customer experience management equips him with deep insights into the needs of our customers and business partners.

Michael Cole President and CEO at Hyundai Motor Europe

Cassar will oversee Hyundai’s CX Innovation & IT Digitalization operations in Europe and spearhead initiatives to elevate customer satisfaction across the region. He succeeds Bas Kasteel, who had held the role for since 2021.

Cassar holds a dual degree in Building (Engineering/Project Management) and Planning & Design. He has previously held various senior roles in customer experience, overseeing operations in Europe and beyond.

I am grateful to Hyundai Motor Europe for this new opportunity. My aim is to ensure that Hyundai delivers an excellent, industry leading experience throughout the entire customer journey. I look forward to my future team’s support and efforts.

Charles Cassar Vice President Customer Experience at Hyundai Motor Europe

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