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Design

At Hyundai, we know the importance of good design - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

25.09.2025 Press release

Hyundai Motor’s New Heritage Campaign Celebrates Legacy of STELLAR and SONATA

Hyundai today launched a heritage campaign honoring the historic journey of its iconic mid-size sedans in celebration of the SONATA's 40th anniversary.

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22.09.2025 Press release

Hyundai Motor Honored with Eight Awards at 2025 IDEA, Showcasing Leadership in Innovative Design

Hyundai has once again been recognized for its innovative design excellence, earning eight honors at the International Design Excellence Awards.

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21.07.2025 Press release

Hyundai Motor and Robotics LAB Triumph at Red Dot Award: Design Concept 2025 with Visionary Innovations

Hyundai and Robotics LAB have clinched several victories across multiple categories at the prestigious Red Dot Award: Design Concept 2025 competition.

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13.06.2025 Press release

Hyundai Motor Group Design Leaders Honored with Automotive News Centennial Awards

Hyundai leading design figures Luc Donckerwolke and Peter Schreyer have been recognized for their outstanding contributions to global automotive design.

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21.04.2025 Press release

Hyundai Motor Wins Six Awards at 2025 Red Dot Awards

Hyundai Motor Company has secured six honors at the 2025 Red Dot Award: Product Design competition.

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