Design

At Hyundai, we know the importance of good design - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

01.08.2022 Press release

The Istituto Europeo di Design presents the concept cars produced in collaboration with the Hyundai Europe Design Center

The Istituto Europeo di Design presents the thesis projects of the graduates in Transportation Design for the 2021/22 academic year, the result of the partnership with the Hyundai Europe Design Center.

22.04.2022 Press release

Hyundai Motor Wins Nine Honors at iF Design Award 2022

Hyundai Motor Company designs took nine honors at the world-renowned International Forum Design Award 2022.

14.04.2022 Press release

How Hyundai is using the latest VR technology to transform car design and make it more sustainable

In the past few years, Hyundai Motor has invested in a series of cutting-edge technological solutions to overhaul its design process.

08.09.2021 Press release

Hyundai Motor launches enhanced version of award-winning Bluelink® app

Hyundai Motor has unveiled a new version of Bluelink®, a redesigned version of its state-of-the-art connected car services app.

15.04.2021 Press release

Hyundai Motor Showcases Heritage Series PONY as Icon of Design Innovation

Hyundai Motor Company has revealed the Heritage Series PONY, a swank retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago.

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