At Hyundai, we know the importance of good design - which is why we've come up with a range of design innovations to further improve the look of our vehicles in recent years. And with good reason - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

08.09.2021 Press release

Hyundai Motor launches enhanced version of award-winning Bluelink® app

Hyundai Motor has unveiled a new version of Bluelink®, a redesigned version of its state-of-the-art connected car services app.

15.04.2021 Press release

Hyundai Motor Showcases Heritage Series PONY as Icon of Design Innovation

Hyundai Motor Company has revealed the Heritage Series PONY, a swank retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago.

08.04.2021 Press release

Hyundai Motorstudio Busan Opens Under the Theme of ‘Design to Live By’

Hyundai Motorstudio Busan has been inaugurated today in South Korea, serving as a dazzling place for catalyzing customer engagement.

04.02.2021 Press release

Hyundai and design students create the mobility of the future

Hyundai Motor has teamed up with a group of design students to create the mobility of the future.

18.12.2019 Press release

Hyundai and Kia debut virtual reality (VR) design evaluation system

Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters.


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