Design

At Hyundai, we know the importance of good design - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

14.04.2022 Press release

How Hyundai is using the latest VR technology to transform car design and make it more sustainable

In the past few years, Hyundai Motor has invested in a series of cutting-edge technological solutions to overhaul its design process.

09.12.2021 Press release

Hyundai Motorstudio Busan Asks ‘Do You Miss the Future?’ at New Exhibition Featuring Award-Winning Design Curation

Hyundai Motorstudio Busan has launched an exhibition titled “Do You Miss the Future?” that encourages new inquiries about the “value of time,” featuring creative design works curated by the grand winner of the inaugural Hyundai Blue Prize Design award.

02.11.2021 Press release

Hyundai Motor and MMCA Present ‘PROJECT HASHTAG’ as Platform for Interdisciplinary Artistic Collaboration

Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) have launched the “PROJECT HASHTAG 2021” exhibition at MMCA from November 3 through February 6, 2022.

08.09.2021 Press release

Hyundai Motor launches enhanced version of award-winning Bluelink® app

Hyundai Motor has unveiled a new version of Bluelink®, a redesigned version of its state-of-the-art connected car services app.

15.04.2021 Press release

Hyundai Motor Showcases Heritage Series PONY as Icon of Design Innovation

Hyundai Motor Company has revealed the Heritage Series PONY, a swank retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago.

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