FIFA World Cup 2026™

As Hyundai continues its 27-year partnership with FIFA, it is committed to delivering its most ambitious collaboration yet at the largest World Cup ever in 2026.

Inspired by Hyundai Motor’s “Progress for Humanity” vision, “Next Starts Now” reflects the Company’s commitment to advancing innovation in mobility and robotics.

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Next Starts Now | Hyundai X FIFA World Cup 2026™

Latest press releases on the FIFA World Cup 2026™

06.07.2026 Press release

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Hyundai Motor Company today integrated Atlas®, an advanced humanoid robot developed by Boston Dynamics, into FIFA World Cup 2026™.

29.06.2026 Press release

Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™

Hyundai Motor Company today announced an updated format for the Hyundai Goal of the Tournament for the FIFA World Cup 2026™.

10.06.2026 Press release

Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games

Hyundai today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world.

08.06.2026 Press release

Hyundai Motor Company and FIFA Museum Welcome Visitors to "Legacies of Champions" Fan Experience at Rockefeller Center During FIFA World Cup 2026™

Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City.

05.06.2026 Press release

Hyundai Motor Announces Largest-Ever Mobility and Robotics Deployment for FIFA World Cup™

Hyundai Motor Company today announced its largest-ever deployment of mobility and robotics solutions for the FIFA World Cup 2026™.

01.06.2026 Press release

Hyundai Motor Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™

Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign video “Next Starts Now”.

29.05.2026 Press release

Hyundai Motor Launches “School of Football” Campaign Featuring Boston Dynamics’ Atlas Ahead of FIFA World Cup 2026™

Hyundai Motor Company today announced the launch of “School of Football”, a new global campaign featuring Boston Dynamics’ humanoid robot Atlas®.

26.05.2026 Press release

Hyundai Motor Unveils ‘Be There With Hyundai’ Artworks Featured on National Team Bus Designs for the FIFA World Cup 2026™

Hyundai today unveiled the Official National Team Bus designs for the FIFA World Cup 2026™, featuring winning artwork from its global youth initiative, ‘Be There With Hyundai.’

12.05.2026 Press release

FIFA Museum and Hyundai Motor Present “Legacies of Champions”: Immersive Exhibition at Rockefeller Center in New York during the FIFA World Cup 2026™

The FIFA Museum presented by Hyundai Motor Company is bringing the special exhibition, “Legacies of Champions,” to Rockefeller Center in New York City.

01.04.2026 Press release

Hyundai Motor Unveils "Next Starts Now" Campaign, Set to Showcase Robotics at FIFA World Cup 2026™

Hyundai today highlighted its partnership with FIFA, alongside the unveiling of its new global campaign, "Next Starts Now," at the 2026 New York International Auto Show.

‘Next Starts Now’ is Hyundai’s global campaign for the FIFA World Cup 2026, bringing our vision of ‘Progress for Humanity’ to life. Rather than waiting for the future to unfold, we’re bringing it directly to fans. With every match, we see what’s next – new talent, fresh energy, and new possibilities – reflecting our commitment to progress and to leading change.

Sungwon Jee Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company