Milan Design Week | Media Day
Join Hyundai at Milan Design Week from 21 to 26 April 2026. Housed at Torneria Tortona (Via Tortona 32) – the heart of Milan Design Week – Hyundai’s exhibit can be found in Milan’s vibrant Zona Tortona.
Discover the “Art of Steel”
Experience the design philosophy behind IONIQ 3 in a guided tour through five distinct spaces showcasing the key design elements of IONIQ 3 – a journey from the exterior to the interior, experiencing how materials, light and textures influence Hyundai’s design.
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Art of Steel
Inspired by the natural elegance of steel’s movement – its bends, folds, and reflective highlights – Hyundai’s “Art of Steel” showcases the material’s inherent beauty and strength, creating dynamic volumes that embody both innovation and artistry.
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Paper Workshop
Step into the shoes of an automotive designer in an interactive workshop. Led by Sarah Illenberger, a celebrated designer and paper folding artist, participants are guided to fold a specific form inspired by the Hyundai Concept THREE.
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Furnished Space
Dive into a furnished space, inspired by the 1970s Italian furniture, that reflects the unique interior design of IONIQ 3 – a cabin created to be a true, customizable “third space” and a place to live, not just drive.
