Design

At Hyundai, we know the importance of good design - which is why we've come up with a range of design innovations to further improve the look of our vehicles in recent years. And with good reason - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

04.02.2021 Press release

Hyundai and design students create the mobility of the future

Hyundai Motor has teamed up with a group of design students to create the mobility of the future.

18.12.2019 Press release

Hyundai and Kia debut virtual reality (VR) design evaluation system

Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters.

04.04.2017 Press release

Hyundai Motor Wins Two Prestigious Red Dot Design Awards

Hyundai Motor has received further recognition for its evolving design philosophy, receiving prestigious Red Dot Awards for outstanding design for the fourth year in a row.

17.02.2017 Press release

From the first sketch to the finished product: the art of car design

The essence of all great creative products can be summed up by just one word: simplicity. All best-selling cars start from a simple motif that allows people to recognise its characteristics instantly.

08.02.2017 Press release

New Generation Hyundai i30 wins prestigious iF Design Award

Hyundai Motor has once again received international recognition for its vehicle design from the prestigious iF Design Awards jury.

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