Design

At Hyundai, we know the importance of good design - which is why we've come up with a range of design innovations to further improve the look of our vehicles in recent years. And with good reason - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

12.11.2021 Press release

Hyundai Motor Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod

Hyundai Motor Company is celebrating the 35th anniversary of its 1986 Grandeur flagship sedan with an electrifying retro-futuristic resto-mod.

02.11.2021 Press release

Hyundai Motor and MMCA Present ‘PROJECT HASHTAG’ as Platform for Interdisciplinary Artistic Collaboration

Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) have launched the “PROJECT HASHTAG 2021” exhibition at MMCA from November 3 through February 6, 2022.

08.09.2021 Press release

Hyundai Motor launches enhanced version of award-winning Bluelink® app

Hyundai Motor has unveiled a new version of Bluelink®, a redesigned version of its state-of-the-art connected car services app.

15.04.2021 Press release

Hyundai Motor Showcases Heritage Series PONY as Icon of Design Innovation

Hyundai Motor Company has revealed the Heritage Series PONY, a swank retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago.

08.04.2021 Press release

Hyundai Motorstudio Busan Opens Under the Theme of ‘Design to Live By’

Hyundai Motorstudio Busan has been inaugurated today in South Korea, serving as a dazzling place for catalyzing customer engagement.

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