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Design

At Hyundai, we know the importance of good design - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

13.06.2025 Press release

Hyundai Motor Group Design Leaders Honored with Automotive News Centennial Awards

Hyundai leading design figures Luc Donckerwolke and Peter Schreyer have been recognized for their outstanding contributions to global automotive design.

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21.04.2025 Press release

Hyundai Motor Wins Six Awards at 2025 Red Dot Awards

Hyundai Motor Company has secured six honors at the 2025 Red Dot Award: Product Design competition.

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01.04.2025 Press release

Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul

Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea.

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25.03.2025 Press release

Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy

Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile.

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18.03.2025 Press release

Hyundai Motor Celebrates 18 iF Design Awards for 2025, Showcasing Design Excellence Across Multiple Categories

Hyundai Motor Company, along with its Robotics LAB, has won 18 prestigious iF Design Awards for 2025.

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