At Hyundai, we know the importance of good design - which is why we've come up with a range of design innovations to further improve the look of our vehicles in recent years. And with good reason - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

22.04.2022 Press release

Hyundai Motor Wins Nine Honors at iF Design Award 2022

Hyundai Motor Company designs took nine honors at the world-renowned International Forum Design Award 2022.

14.04.2022 Press release

How Hyundai is using the latest VR technology to transform car design and make it more sustainable

In the past few years, Hyundai Motor has invested in a series of cutting-edge technological solutions to overhaul its design process.

09.12.2021 Press release

Hyundai Motorstudio Busan Asks ‘Do You Miss the Future?’ at New Exhibition Featuring Award-Winning Design Curation

Hyundai Motorstudio Busan has launched an exhibition titled “Do You Miss the Future?” that encourages new inquiries about the “value of time,” featuring creative design works curated by the grand winner of the inaugural Hyundai Blue Prize Design award.

02.11.2021 Press release

Hyundai Motor and MMCA Present ‘PROJECT HASHTAG’ as Platform for Interdisciplinary Artistic Collaboration

Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) have launched the “PROJECT HASHTAG 2021” exhibition at MMCA from November 3 through February 6, 2022.

08.09.2021 Press release

Hyundai Motor launches enhanced version of award-winning Bluelink® app

Hyundai Motor has unveiled a new version of Bluelink®, a redesigned version of its state-of-the-art connected car services app.


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