Hyundai announces “Ready for New Heights” launch campaign for all-new BAYON
- Hyundai Motor Europe’s integrated “Ready for New Heights” launch campaign features numerous assets across a range of media touchpoints
- A new launch film is the centrepiece of the campaign, bringing the audience to new heights through a visual metaphor
- Hyundai collaborated with INNOCEAN Berlin on this pan-European campaign
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Hyundai Motor Europe, working with its lead agency INNOCEAN Berlin, has announced its “Ready for New Heights” launch campaign. The star of the launch campaign is the all-new Hyundai BAYON. With the launch of its new B-segment SUV, Hyundai adds another member not only to its electrified line-up but to its SUV family as well.
A launch film, directed by the multi-award-winning Tino, serves as the cornerstone of “Ready for New Heights”. The film is complemented by a wide array of assets for digital media, television, print, out of home, point of sale, and social media content. The campaign is set to run across European markets.
Transporting viewers with a visual metaphor
Hyundai and INNOCEAN Berlin portrayed a visual metaphor in the “Ready for New Heights” launch film. The 42-second film transports viewers behind the wheel of the all-new BAYON.
Hyundai took an artistic approach when working on the concept of the launch film for the 'Ready for New Heights' campaign. Because we are introducing a new SUV to Hyundai’s line-up, we wanted to highlight the elevated feeling of sitting high above other drivers on the road. Sitting in the all-new BAYON, our customers will be able to see the world from new and exciting perspectives.
The film begins with a young woman walking into a seemingly empty gallery space. As she approaches the centre of the room, the interactive floor installation surprises her, taking her high above the skyscrapers of a sprawling metropolis.
The imagery captures the feeling of sitting higher up in the Hyundai BAYON. To create the illusion, Hyundai connected hundreds of HD LED panels. The resulting massive screen allowed viewers to see and experience the world from a higher point of view.
People love SUVs because they give us a better view onto the road ahead and the world around us. They make us feel taller, safer, and confident behind the wheel. This was the springboard for the launch campaign of the all-new Hyundai BAYON – a compact SUV that will shake up the SUV market and take people and Hyundai to new heights.
Connecting campaigns
Further assets were created to build a bridge between the “Ready for New Heights” campaign and the “On to Better” eSUV campaign from 2020. By creating this connection, Hyundai shows that the all-new BAYON is the latest addition to Hyundai’s electrified SUV line-up. Several markets are using these additional assets to communicate Hyundai’s growing SUV family.
A stand-out crossover SUV
The all-new Hyundai BAYON offers features and technologies that help it stand out in the B-SUV segment. Even though it is the smallest member of Hyundai’s SUV family, BAYON still offers customers generous legroom for ride comfort and 411 litres of boot space for added convenience.
BAYON’s best-in-class connectivity equipment differentiates it from competitors in the segment. With a 10.25-inch digital cluster, a 10.25-inch AVN, and a premium BOSE sound system, BAYON is outfitted with some of the most innovative technologies in the crossover SUV segment.
Along with coming in nine exterior colours – include the new launch colour, Mangrove Green, BAYON offers connected car services with the latest version of Hyundai’s Bluelink® technology and LIVE services as well as an extensive list of Hyundai SmartSense safety features.
About INNOCEAN Europe
INNOCEAN Worldwide, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with almost 3,000 employees and a worldwide network consisting of 29 overseas operations.
Its European network, with more than 350 employees from 30+ nationalities, builds bespoke international teams in proximity to clients across its offices in Frankfurt am Main (also serving as the regional HQ), London, Paris, Madrid, Milan, Moscow, and Istanbul.
Disclaimer: CO2 and emissions data
- Fuel consumption combined for the Hyundai BAYON 1.2 MPi (84 PS) with 5MT in l/100 km: 5.7 - 5.4; CO2 emissions combined in g/km: 129 - 124 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI (100 PS) with 6MT in l/100 km: 5.6 - 5.3; CO2 emissions combined in g/km: 129 - 122 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI (100 PS) with 7DCT in l/100 km: 5.6 - 5.3; CO2 emissions combined in g/km: 128 - 122 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI 48V (100 PS) with 6iMT in l/100 km: 5.5 - 5.2; CO2 emissions combined in g/km: 125 - 118 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI 48V (100 PS) with 7DCT in l/100 km: 5.4 - 5.2; CO2 emissions combined in g/km: 124 - 118 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI 48V (120 PS) with 6iMT in l/100 km: 5.5 - 5.2; CO2 emissions combined in g/km: 125 - 118 (WLTP)
- Fuel consumption combined for the Hyundai BAYON 1.0 T-GDI 48V (120 PS) with 7DCT in l/100 km: 5.4 - 5.2; CO2 emissions combined in g/km: 124 - 118 (WLTP)
- Fuel consumption combined for the Hyundai BAYON Kappa 1.4 with 6MT in l/100 km: 6.2; CO2 emissions combined in g/km: 142 (WLTP)
- Fuel consumption combined for the Hyundai BAYON Kappa 1.4 with 6AT in l/100 km: 6.4; CO2 emissions combined in g/km: 147 (WLTP)
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
