All-New Tucson-Shifting perceptions through bold design and technology

  • All-New Tucson represents significant step forward for Hyundai in Europe
  • New model follows success of 1.2 million Hyundai SUV sales in Europe
  • Bold and athletic exterior creates unique SUV appearance

- The All-New Tucson is a significant new car for Hyundai Motor, and the company expects it to help shift perceptions of the brand in Europe.

A new brand ambassador for Hyundai in Europe

With its bold and athletic design, high levels of comfort and convenience, and extensive new technologies, it extends the company’s pioneering position in the SUV segment.


Hyundai Motor has high aspirations for its brand in Europe. The All-New Tucson is a bold new car and our brand ambassador that brings to life our claim ‘New Thinking, New Possibilities’. Through great design and advanced technologies, it represents another leap forward for Hyundai in Europe, and we expect it to attract new customer groups to the Hyundai brand.

Jochen SengpiehlVice President Marketing at Hyundai Motor Europe

New model follows SUV sales success

Since the first Santa Fe went on sale in Europe in 2000, Hyundai Motor has delivered more than 1.2 million SUVs to European customers, affirming the company’s credentials in the growing SUV market. And in 2014 more than 25% of Hyundai’s sales in Europe come from its SUV range.

Hyundai Motor is a pioneer of the European SUV segment, having sold well over a million units during the past 15 years. With the All-New Tucson, we have again used our expertise to create a car that will sustain our business momentum in Europe.

Thomas A. SchmidChief Operating Officer at Hyundai Motor Europe

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