- Take a closer look at the design of Hyundai Motor’s new DNA car in Europe, the New Generation i30, with this video.
Car design is currently the number one reason European customers choose to buy a Hyundai vehicle. 31% cite it as their primary purchase consideration compared to an industry average of 29%.
And another study by market research firm J.D. Power and Associates puts exterior styling as the third most frequently mentioned reason why new car owners choose a particular make and model.
Hyundai's DNA car in Europe
The i30 is designed to be a car for everyone, and early media feedback seems to reassure Hyundai's approach. The model has been described as an original, highly capable family hatchback, featuring a sophisticated European look. How did Hyundai achieve these goals? This requires a closer exploration of some of the new design features.
With the New Generation i30, Hyundai has introduced what it is calling its ‘DNA car’ in Europe, created to convey individuality in style.
Our designers are driven by passion and enthusiasm, bringing pride and joy to Hyundai owners. You see and feel this spirit in the New Generation i30 - it is a proud statement.Peter SchreyerPresident and Chief Design Officer at Hyundai Motor Europe
So, what is it about the look that is set to make the i30 the car representing the core of the Hyundai brand in Europe? Let the car design trailer video show you more.
The New Generation i30 boasts a dynamic and refined appearance. It was designed in Hyundai Motor Europe’s Technical Centre in Rüsselsheim, Germany, and is produced in Nošovice, Czech Republic.
A standout feature is, of course, the brand-new Cascading Grille at the front incorporating chrome-plated dots. This will be the signature look for the Hyundai family of cars in the future. The grille’s downward tapering design is inspired by the flow of molten steel. This striking visual presence is bolstered by a combination of the three-projector LED headlamps and the vertical LED daytime running lights.
An evolution of Hyundai's car design language
The long bonnet, roof silhouette, sleek lines, and rear spoiler all add to a compact and sporty look, an evolution of Hyundai Motor’s car design language. Precisely sculpted surfaces, the tapering outline and expressive details combine to create an appearance that is timeless and coherent with a choice of twelve exterior colour themes.
Advanced technology is also in the top ten reasons why car buyers choose to buy a model and they won’t be disappointed with what’s on offer inside the New Generation i30. Staying connected with their smartphones is taken care of with Apple CarPlay and Android Auto while the car also boasts a clever wireless charging pad. An 8-inch navigation display links to Live services for real-time traffic and travel data.
The new horizontal interior layout conveys a spacious and elegant atmosphere enhanced with high-quality materials and chrome surroundings. The interior is available in a choice of three colours with leather or cloth seats.
Hyundai's new hatchback will be part of a family of unique Hyundai models boasting this timeless look, designed to appeal to everyone.