- Dynamic European design emphasises athletic stance
- First A-segment Hyundai to incorporate fluidic sculpture design philosophy
- Interior design accentuates premium feel and impression of space
- The importance of design to the success of New Generation i10 was not underestimated by Hyundai.
Design is currently the number one reason European customers choose to buy the company’s vehicles in any segment, with 31% citing it as their primary purchase consideration (versus an industry average of 29%). New Generation i10 therefore offers European consumers Hyundai’s latest interpretation of the company’s fluidic sculpture design philosophy.
In customer clinics conducted in Italy and the UK, New Generation i10 received the best spontaneous reaction from participants versus its key segment rivals. When the car’s brand was revealed, participants’ appetite for the vehicle increased by as much as 12%, indicating further change in European customers’ perception of Hyundai and reinforcing company’s reputation as the producer of eye-catching vehicles.
New Generation i10 is a true European car – it was designed and engineered from the ground up at Hyundai’s European R&D centre, HME TC, at Rüsselsheim, Germany, for European buyers.
This is the first time the Hyundai i10 has been designed and developed in Europe, so we wanted to give it a strong road presence. The fluidic sculpture design philosophy has been used to create a more emotional design, with sleek, substantial proportions working in harmony to give it a unique and dynamic style.Thomas BürkleChief Designer Officer at HME TC
“New Generation i10 incorporates the hexagonal grille, the signature front end for Hyundai models in Europe, clearly showing its family DNA and providing a link to its larger siblings. The new LED daytime running lights ‘frame’ the grille, creating an impressive visual,” added Bürkle. LEDs are also used in the door-mounted indicators on door mirrors of higher-specification versions of New Generation i10.
The injection of European style is matched to practicality-enhancing dimensions. At 3665 millimetres (mm), New Generation i10 is 80 mm longer than its predecessor, and one of the longest car in the segment. Likewise, New Generation i10 goes from being the narrowest model in the A-segment to the widest at 1660 mm (+ 65 mm).
A 40 mm lowered roofline, now standing at 1500 mm, yields an athletic on-the–road stance. This is complemented by the sleek proportions of the bodyshell, in turn highlighted by the sharper belt line and side belt moulding.
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New Generation i10 has one of the most practical and spacious cabins in the sector. Innovative interior packaging gives way to segment-best trunk volume (252 litres with rear seats in place and 1046 litres with rear seats folded) and combined front and rear legroom (1890 mm).
A shallower windscreen and A-pillars offer drivers a perceivably larger field of vision, making exiting blind turns safer and manoeuvring in tight city spaces easier. Customer clinic participants cited visibility as an area where New Generation i10 particularly impressed.
The new, sleeker exterior design has a drag coefficient (Cd) of just 0,31 – the lowest in the segment – which is aided by detailed improvements such as windscreen sealing that does not protrude into the airstream. The aerodynamic shape reduces wind noise as well as fuel consumption, contributing to noise levels that are lower than those of key rivals.
New Generation i10 will be offered in a range of 11 vibrant exterior colours available in solid, metallic and pearl finishes. The solid colour range comprises Baby Elephant (grey), Morning Glory (blue) and Pure White, while the metallic range is made up of Sleek Silver, Star Dust (grey), Sweet Orange and Montano Sky (blue). The design team has matched four pearl colours to the distinctive new shape of New Generation i10: Phantom Black, Red Passion, Wine Red and Silky Beige. Individual markets will tailor the colour palettes to best suit local preferences.
Inside, the New Generation i10 offers a broader choice of seat trim options than previously seen. Base models come with a combination of cloth and vinyl in beige and black. Mid-specification models have tricot cloth in blue or orange with woven side panels in black. Premium models are similarly equipped, but also offer the option of woven pattered cloth in red with black leather-like side panels.
A major contributor to the premium feel of the interior of New Generation i10 is the coloured inlay that runs the full width of the dashboard, emphasising the available space. The trim is available in four colours – red (high-level trim only), calming blue, vibrant orange or refined beige (exclusive for entry-level trim) – and is mirrored by the gear lever surround and lower sections of the front doors.