All-New IONIQ: Design - efficiency and technology

  • A fluid exterior shape and natural air flow channels emphasize IONIQ's aerodynamic body lines and volumes
  • A ‘Purified High-Tech’ concept evolved into the refined interior of the IONIQ
  • The blue character line exclusively available for the IONIQ Hybrid and the IONIQ Plug-in

- Hyundai Motor’s IONIQ line-up calls upon two key influences – efficiency and technology – in its design, which combine to create a unique and future-looking appearance.

All-New IONIQ line-up

Throughout the entire development phase engineers and designers worked hand-in-hand to ensure that form and function evolved simultaneously. These aims are met consistently throughout each of the IONIQ models – the IONIQ Hybrid, the IONIQ Plug-in and the IONIQ Electric. The joined-up development process influences the attractive styling of all versions as form and function combine seamlessly. Distinguished exterior design sets IONIQ apart from its competitors as the styling builds the car’s high-tech features into their design, emphasizing the efficiency of the whole range.

Exterior design

In crafting the exterior appearance of IONIQ, Hyundai Motor’s designers concentrated on the car’s future-orientated character, which is at the heart of its appeal. A fluid exterior shape and natural air flow channels emphasize the aerodynamic body lines and volumes. A sporty, hatchback-like profile sets the IONIQ apart with the car’s distinguished exterior design contributing to its attractive styling.

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IONIQ’s sleek exterior shape is inspired by aerodynamic efficiency complementing the soft lines and surfaces that trace the car’s outline. Its exterior panels are designed to flex to boost aerodynamics further, which, when combined with various other smart efficiency solutions, produces class-leading Cd value of just 0.24.

In addition to the IONIQ’s aerodynamics body shape, further design details distinguish the Hybrid, the Plug-in and the Electric versions from another creating their unique identity.

The IONIQ Hybrid

The front of the IONIQ Hybrid is characterised by the Bi-xenon headlights that are embraced by the C-shaped LED positioning lamps. Hyundai Motor’s signature hexagonal grille and the vertical C-shaped LED daytime running lights further depict the purity of the car. Contrasting colours at the base of the bumper add an individual character while nine exterior colours are available and can be paired with a choice of two interior options. The colour choices for the exterior of IONIQ Hybrid and Plug-in are Phantom Black, Polar White and Platinum Silver along with Aurora Silver. Also available are Iron Grey, Marina Blue and Phoenix Orange as well as Mist Meadow and Chalky Brown. The interior colour choices are Lava Stone or Afternoon Breeze. The IONIQ Hybrid features specially-designed two-tone 15- or 17-inch wheels.

All-New IONIQ Hybrid

The IONIQ Plug-in

Adopting most general exterior design details from the Hybrid, like the hexagonal grille and the vertical C-shaped LED daytime running lights, the IONIQ Plug-in will additionally feature low-beam LED headlamps. Depending on the exterior colour, an elegant blue or silver character line below the front and rear bumpers is a design feature both the IONIQ Hybrid and the IONIQ Plug-in have in common. For exterior colours Marina Blue and Phoenix Orange the accents will be carried out in silver. All other exterior colours feature the blue character line. These accents are also carried on fully through the interior of both models, for example with blue or white piping on the car seats. Naturally, the Plug-in, has an additional cap for the charging socket at the left front fender for charging the lithium-ion polymer battery that together with the 1.6 GDI engine sets the specially designed 16-inch wheels in motion.

All-New IONIQ Plug-in

The IONIQ Electric

What instantly sets the IONIQ Electric apart is its front: without the motor’s need for cooling, the grille gives way to a clean and sleek surface in True Gray or Shine Gray – depending on the chosen exterior colour of the car. The line-up’s all-electric version also features low-beam LED front headlamps and rear combinations lamps with a unique pattern imparting a distinct identity to the car when looked at from behind. The electric character of the car’s design is underscored by the copper coloured character line below the rear bumper and below the front bumper, alluding to the property of copper as an excellent electric conductor. When Marina Blue, Phoenix Orange or Blazing Yellow is chosen as an exterior colour, these accents will be carried out in silver. Blazing Yellow is a colour option exclusively available for the IONIQ Electric, whereas Iron Gray, Mist Meadow and Chalky Brown can only be selected for the Hybrid and the Plug-in.

All-New IONIQ Electric

Interior design

Just as with the car’s exterior design, the interior of the IONIQ captures the model’s futuristic perspective. A ‘Purified High-Tech’ concept was established, which then evolved into the refined interior of the IONIQ.

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A recurring smooth, elegant and clutter-free theme meets a warm feeling inside the IONIQ as efficient use of interior space complements a logical, structured approach applied to the layout of controls. Materials for the interior were chosen in an ecologically sensitive way and are used to create a simple and clean look throughout the car, giving the inside space a sleek, light and purified feel.

A recurring smooth, elegant and clutter-free theme meets a warm feeling inside the IONIQ as efficient use of interior space complements a logical, structured approach applied to the layout of controls. Materials for the interior were chosen in an ecologically sensitive way and are used to create a simple and clean look throughout the car, giving the inside space a sleek, light and purified feel.

Exclusive blue colour code

The blue character line exclusively available for the IONIQ Hybrid and the IONIQ Plug-in is carried on in the interior featuring blue piping on the seats and further blue design elements on the fascia. These include a blue metallic line running below the digital instrument cluster and between the air conditioning control knobs, surrounding the centre console air vents, the audio navigation screen and outside air vents as well as the starter button. Another accent is on the lower part of the steering wheel. The interior is available in two colours a darker grey tone called Lava Stone and a light beige called Afternoon Breeze.

All-New IONIQ Hybrid

Copper symbolizes electricity

Inside the IONIQ Electric exclusively available copper coloured accents create the impression that electricity is flowing through the whole car’s interior. Passengers of the Electric will also notice that there is more space between the front seats. This has been achieved thanks to the shift by wire system that doesn’t have mechanical linkages between a shifter and the transmission and allows the driver to switch drive modes simply by pressing the right buttons behind the palm rest. The IONIQ Electric thus also features an electronic parking brake (EPB) at the command of the driver’s fingertips and the inductive charging tray for mobile phones is conveniently positioned right next to the shift by wire buttons.

All-New IONIQ Electric

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