Performance and progress: Hyundai at the 2018 Paris Motor Show

  • World premiere of the New i30 Fastback N, Hyundai’s next high-performance model
  • Showcase of i30 N ‘N Option’ car to extend together with N Line Hyundai’s offer around N
  • Innovative eco-mobility line-up with All-New Kona Electric and NEXO
  • Exclusive briefing sessions with company’s top managers replace traditional press conference

- Hyundai Motor will showcase its latest models under the concept of ‘Hyundai Motor Studio Paris’ which is comprised of three distinctive zones of ‘Future Mobility’ ‘High Performance’ and ‘Design’.

Furthermore, Hyundai will be celebrating the world premiere of the New i30 Fastback N, the company’s second high-performance model in Europe. Combining sophisticated and elegant design with the proven N fun-to-drive factor, it is the first five-door hot coupe in the C-segment. Another highlight at the booth will be the world premiere of new ‘N Option’ featured on the i30 N , presenting new upcoming sporty appearance and performance-enhancing individualisation options for Hyundai owners going forward. Together with the New i30 N Line, it extends the offer to customers who want to spice up their i30 with more style and performance. Showcasing Hyundai’s pioneering spirit in the field of future mobility, the All-New Kona Electric and NEXO will also be on display at the booth.

At this year’s Paris Motor Show, we will present our future brand outlook based on the three core pillars of Assurance, Progress and Performance. With our N models we have started to create emotional value for our brand and we are extending our range of high-performance models with the i30 Fastback N. Furthermore, we are underscoring our position as a leader in future mobility with our strong eco-mobility line-up. As demonstrated by the All-New Kona Electric and NEXO, we are already making future mobility available to customers.

Andreas-Christoph HofmannVice President Marketing and Product at Hyundai Motor Europe

New press briefing concept: Hyundai Faces at Paris Motor Show

Instead of a traditional press conference, Hyundai will be offering exclusive briefing sessions with the company’s top managers at the 2018 Paris Motor Show, providing deeper insights into the brand’s direction and strategy in the fields of Assurance, Progress and Performance. In personal talks, Hyundai’s corporate experts will be explaining how Hyundai is transforming itself into a design-driven vehicle manufacturer with the highest demands on eco-mobility and driving pleasure. The representatives will include Diana Kloster (Head of Hyundai Color & Trim, Hyundai Motor Company), Andreas-Christoph Hofmann (Vice President Marketing and Product, Hyundai Motor Europe), Thomas Schemera (Head of High Performance Vehicle & Motorsport Division,Hyundai Motor Group) and Ki-Sang Lee (Senior Vice President, Hyundai Eco Technology Center, R&D Division).

‘Le Fil Rouge’: Hyundai’s future design direction

In line with Hyundai’s future design direction, the ‘Le Fil Rouge’ concept car will round off Hyundai’s presence at the Paris Motor Show. Just as the Intrado and the FE Fuel Cell Concept have already given a clear statement concerning the future models Kona and NEXO, ‘Le Fil Rouge’ is the introduction to the brand’s latest approach to design: the “Sensuous Sportiness” theme will be embodied in all future Hyundai vehicles, ranging from sedans to SUVs.