- Expansion of previous collaboration between Hyundai Motor and world-famous Dutch museum
- Hyundai IONIQ Hybrid wrapped in Vincent van Gogh’s iconic work “Almond Blossom”
- Substantial increase in Korean museum visitors over past nine months
- In June 2016 Hyundai Motor signed a three-year partnership with the world-famous Van Gogh Museum in Amsterdam.
The company has now handed over an IONIQ Hybrid covered in Vincent van Gogh’s iconic work “Almond Blossom”. This is the second car which Hyundai has given to the Van Gogh Museum. The first – an IONIQ Electric wrapped Van Gogh’s work “Sunflowers” – was delivered to the museum in June 2016.
Since years, Hyundai Motor is one of the major art supporters worldwide. It is our intention to not only make future mobility, but also art accessible to everybody. The collaboration with the Van Gogh Museum combines these targets and is an important step in our relationship.Jochen SengpiehlVice President Marketing at Hyundai Motor Europe
The Van Gogh Museum houses the largest collection of works by Vincent van Gogh in the world. No fewer than two million people visit the museum every year. Among them are a growing number of Koreans. As another part of the cooperation, Hyundai Motor has supported the museum with translations of the multimedia tour, the museum map and the website into Korean. Initial successes of this collaboration are becoming visible: the number of Korean museum visitors has risen from 8,000 in 2014 to 30,000 only within the last nine months.
We share a common passion for the life and works of the Netherland’s best-known artist, Vincent van Gogh. That's a solid basis for cooperation. Our partner Hyundai has – like the Van Gogh Museum – a keen eye for the environment and for sustainability. We are very pleased to have these two eco-friendly Hyundai IONIQs – not only because the vehicles are inspired by two of the greatest works of Vincent van Gogh, but also because they have a durable electric powertrain.Axel RügerDirector of the Van Gogh Museum in Amsterdam
Hyundai Motor has always committed itself to making art accessible to everyone and has therefore established partnerships with museums all over the world, including the Tate Modern in London, the Los Angeles County Museum of Art (LACMA) and the Museum of Modern and Contemporary Art in Seoul, Korea.