Hyundai wins more praise for design excellence from Red Dot Award

  • Hyundai Motor wins another international design award thanks to the company’s global network of first-class designer teams
  • After Hyundai’s fuel cell electric vehicle NEXO and the sub-compact SUV Kona were awarded in 2018, new Palisade SUV wins prestigious Red Dot award
  • The accolade marks the third consecutive year that Hyundai has been awarded in the Red Dot programme

- Hyundai has won another category award for exceptional design at the prestigious Red Dot Award.

Hyundai has won another category award for exceptional design at the prestigious Red Dot Award – this time for the all-new Hyundai Palisade seven-passenger SUV – reaffirming the company’s strong global design expertise.

The annual accolade honours excellence in product and communication design from global submissions. It is bestowed by Design Zentrum Nordrhein Westfalen, a museum and training-communication centre in Germany, which has promoted industrial and commercial design since 1954.

This award recognises the fantastic cooperation of Hyundai’s talented designers around the world. Our cars are the result of an intercontinental collaboration between the diverse Hyundai Design centers throughout the world. This international network allows the tailoring of design to fit the needs of each specific market, rather than imposing the same design globally.

Luc DonckerwolkeExecutive Vice President and Chief Design Officer of the Hyundai Motor Group

The Palisade – Hyundai Motor’s latest premium SUV – topped the category for ‘Product Design – Cars and Motorcycles’, receiving recognition for its refined visual design breakthroughs, while featuring also state-of-the-art technology and safety features.

After Hyundai’s fuel cell electric vehicle NEXO and sub-compact SUV Kona were awarded last year, another SUV wins the prestigious Red Dot Award. The new generation of Hyundai SUVs embodies the company’s design direction – the Sensuous Sportiness concept – which harmonises the fundamental design elements of proportion, architecture, styling and technology, thereby creating synergy between aesthetics and performance.

Under the motto “in search of good design and innovation,” the Red Dot Design Award annually honours industry-leading works and projects from designers, agencies and companies from around the globe. Drawing on a prominent jury of more than 20 international experts, the event is recognised worldwide as one of the most sought-after awards for design eminence.

The accolade marks the third consecutive year that Hyundai has come out on top at the Red Dot Design Award. The winning streak of Hyundai design comes amid the company’s continuing pursuit of innovation and growing investments in design and engineering. Building on the latest achievements, Hyundai continues its quest to produce high-quality automobiles that are affordable and beloved by customers worldwide.