- Hyundai to become a new sponsor of the Croatian Football Association until the end of the World Cup in Qatar in 2022.
- Hyundai has today announced a multi-year partnership with Croatian Football Association, becoming the new official partner until the end of the World Cup in Qatar in 2022.
This latest announcement extends Hyundai’s long-standing presence in football. Hyundai has been continuously engaged in national and international competitions for the last 20 years and for the second time becomes the partner of the strongest sports brand in Croatia.
Earlier this year, Hyundai expanded its portfolio of club football sponsorships by announcing four-year deals with Chelsea FC of the English Premier League and AS Roma of Serie A and three-year deals with Club Atlético de Madrid of La Liga and Hertha BSC of the Bundesliga, which will complement its ongoing relationship as shirt sponsor of Olympique Lyonnaise of Ligue 1.
When signing the contract, the president of the Croatian Football Association, Davor Šuker, expressed his satisfaction with the new partnership:
The Croatian Football Association with this agreement continues to correlate with strong partners, whose support will be a great deal in further work. Hyundai is a company that strives for excellence and innovation, what is match with the values of the Croatian Football Federation and therefore I believe this is the beginning of successful and long-term co-operation.Davor ŠukerPresident of the Croatian Football Association
Co-operation with the Croatian Football Association is another step towards positioning the Hyundai brand as the leading car brand in Croatia and towards continuing to strengthen the global football-related strategy. For 20 years, Hyundai brings passion, dynamism, and excitement to football fans around the world. We are happy and proud of our partnership with the most successful sports brand in Croatia. The success shared by the Croatian Football Association is ours too.Lovre ŽivkovićCEO of Hyundai Croatia
During the partnership, Hyundai will work closely with Croatian Football Association to ease mobility and make football more accessible to the club’s supporters through a number of fan-focused initiatives. The Hyundai partnership will be visible through the logo on the training jersey as on LED screens during domestic matches. Additionally, during the partnership between Hyundai brand and the Croatian Football Association, there will be a series of initiatives that will help their fans enjoy soccer more.