- Hyundai Motor rises to 39th place in Interbrand’s global brand value ranking
- Driven by new products and enhanced qualitative approach to brand
- Brand development supports medium-term business ambitions in Europe
- Hyundai Motor has again increased its position among the world’s biggest brands, climbing to 39th in the 2015 Best Global Brands report published by Interbrand.
Recording an 8.5% growth in brand value since last year to $11.3bn, the Korean company is also the automotive industry’s seventh largest brand. Over the past decade Hyundai Motor has grown its value by more than $7bn, rising 36 places to sit among some of the biggest names on the planet.
Our continued success in the Interbrand study reflects the development of the Hyundai brand, shaped by our Modern Premium brand direction. Great design and innovative technologies are enhancing our new cars, and we are creating a more valuable framework for our engagement with customers, through more impactful communications and our new Global Dealer Space Identity.Jochen SengpiehlVice President Marketing at Hyundai Motor Europe
Embarking on an intensive period of change, fuelled by inventive and emotional brand marketing, Hyundai Motor has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, corporate social responsibility and through its new, high quality products, Hyundai Motor has advanced its caring outlook to connect with customers around the world.
Acknowledging the achievement, Mike Rocha, Global Brand Valuation Director, Interbrand said, “Despite a hyper-competitive environment, Hyundai has managed to enhance its global presence through a remarkable refinement of its products and brand spaces. Hyundai Motor's continuous commitment to providing an extraordinary customer experience at every opportunity is helping to position the global carmaker as a truly differentiated brand in many markets across the globe.”
Won Hong Cho, Chief Marketing Officer, Hyundai Motor said, “In 2015, our Modern Premium brand direction has become more visible, and even more exciting initiatives are soon to follow. Looking into the future, we see ourselves playing a central role in redefining mobility and shaping it with humanity at heart. To get there, we pledge to become a truly caring company, not just one people like for the cars it makes, but one that is beloved for what it stands for.”
As Hyundai Motor’s newest model in Europe, the All-New Tucson demonstrates the company’s focus on design and technology, aiming to attract customers who have not previously considered buying a Hyundai car. It offers bold design and a compelling package of features, while remaining accessible for everyone, and it provides the brand’s unique Five Year Unlimited Mileage Warranty.
Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.
Hyundai Motor rankings over past decade (Interbrand):
Year, Overall Ranking, Brand value ($bn)
2015: 39, 11.3
2014: 40, 10.4
2013: 43, 9.0
2012: 53, 7.5
2011: 61, 6.0
2010: 65, 5.0
2009: 69, 4.6
2008: 72, 4.8
2007: 72, 4.5
2006: 75, 4.1
2015 automotive top 10
Place, Company, Brand value ($bn)
1. Toyota: 49.0
2. BMW: 37.2
3. Mercedes-Benz: 36.7
4. Honda: 22.9
5. VW: 12.5
6. Ford: 11.5
7. Hyundai: 11.3
8. Audi: 10.3
9. Nissan: 9.0
10. Porsche: 8.0
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.
Our ambition is to build up our brand value in Europe, increasing brand awareness and brand perception among consumers. We aim to enhance our connection to our customers and support our strategic business goals.Jochen SengpiehlVice President Marketing at Hyundai Motor Europe