- User-generated rating system provides transparent feedback to consumers
- Reviews of sales and servicing departments to be shared on national and dealer websites
- Demonstrates Hyundai’s commitment to customer satisfaction in Europe
- Hyundai Motor has launched a new transparent programme encouraging customers to rate the performance of its dealers, and is publishing the ratings online.
The Star Rating system is the latest initiative in the company’s strategy to become a top-three car brand for customer satisfaction in Europe. The new programme invites customers to provide feedback – including a rating from one to five stars – after visiting a Hyundai sales or service facility. Reviews are published on national and individual dealer websites, making it easier for visitors to select a dealer based on customer feedback across Hyundai’s 2.500-strong European dealer network.
To ensure maximum credibility, the program is operated for Hyundai by AURA Corporation, an independent agency specialising in customer retention through satisfaction research.
Hyundai aims to become one of the most loved brands, and we’re committed to excellence in customer satisfaction. Our transparent rating system will provide valuable information to customers, as well as helping to further enhance their experience of Hyundai.Allan RushforthSenior Vice President and COO of Hyundai Motor Europe
The Star Rating system displays an average of all customer recommendations received over a 90-day period, ensuring all showroom visitors have an up-to-date view of their chosen dealer’s performance. The programme will be introduced progressively across Europe during 2014.
Earlier this year the programme was successfully piloted in the UK. More than 50 percent of sales and service customers shared their feedback online, providing overwhelmingly positive ratings for Hyundai’s national dealership network.