Hyundai Motor Global Brand Value Continues to Grow

  • Hyundai Motor rises to 35th in Interbrand’s latest annual global brand value rankings
  • Brand value reaches $12.55bn, up 11.1% since 2015
  • Hyundai Motor up to sixth in global automotive rankings, above Audi, VW, Nissan and Porsche

Despite yet another challenging year for the automotive industry, Hyundai Motor’s global brand value increased 11.1% to reach $12.55bn, securing its place among the biggest brands on the planet. The Korean company also moved up one place to 6th in the global automotive industry top 10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4th most valuable high-volume automotive brand.

Hyundai Motor maintained global sales at five million units, helped by successful launches of its Creta, Sonata and Tucson models, while reinforcing its Modern Premium brand philosophy through increased differentiation between the Hyundai and Genesis brand identities. The Hyundai Motor brand is set to achieve even greater heights with electrified IONIQ models, high-performance Hyundai N cars and future-mobility focused Project IONIQ moving the brand into new automotive spaces.

The car-ownership model may become obsolete within a matter of years, therefore we simply can’t limit our vision to eco-friendly vehicles. To maintain our rate of growth as a global brand we must rethink the traditional business model and not just see ourselves as a transportation company, but also a mobility service provider. With Project IONIQ we will address this new paradigm and further Hyundai Motor’s standing as one of the world’s most valuable brands.

Wonhong ChoExecutive Vice President of Hyundai Motor Company

Over the past year, Hyundai has once again redefined its limits by introducing IONIQ to gain leadership in future mobility, by spinning off the Genesis brand to enhance clarity for each brand’s identity and by providing innovative experiences such as Hyundai Motorstudio Digital. We look forward to another year of growth for Hyundai as one of the forerunners of future mobility.

Mike RochaGlobal Director of Brand Valuation at Interbrand

Expanding the brand’s reach further, Hyundai Motor’s high performance sub-brand ‘N’ was launched in September 2015, with an aim to bring intuitive, high-performance, fun to drive vehicles to a broad range of customers. The RM16, Hyundai N 2025 Vision Gran Turismo, and RN30 concepts revealed in 2016 are inspired by the brand’s passion for performance and will evolve into the first Hyundai N model.

Hyundai Motor rankings over past decade (Interbrand)

YearOverall rankingBrand value ($bn)
20163512.5
20153911.3
20144010.4
2013439.0
2012537.5
2011616.0
2010655.0
2009694.6
2008724.8
2007724.5
2006754.1

2016 automotive top 10

RankCompanyBrand value ($bn)
1Toyota53.6
2Mercedes-Benz43.5
3BMW41.5
4Honda22.1
5Ford12.9
6Hyundai12.5
7Audi11.8
8VW11.4
9Nissan11.0
10Porsche9.5

Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

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