Hyundai Motor expands BTS collaboration
- Exclusive teaser video for BTS fan campaign unveiled on Hyundai advertising screen in Piccadilly Circus in London.
- K-Pop band BTS named Global Brand Ambassador for Hyundai Palisade
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Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a K-pop group from South Korea. The boy band has turned into a global phenomenon with fans all over the world.
Hyundai Motor joined in the global campaign by showing an exclusive teaser video on their Piccadilly Circus screen. The campaign has been launched with teasers in seven cities around the world: Hong Kong, Seoul, Tokyo, Los Angeles, New York City, Paris and London.
The exclusive teaser video is available to view on the Piccadilly Circus screen from February 22 to March 10.
BTS was named as Global Brand Ambassador of Hyundai’s All-new SUV Palisade in November after appearing in a special introduction video. The globally renowned band also attended the 61st Grammy Awards in Los Angeles and arrived in the brand new eight-seater Palisade this month.
The new fan campaign aims to announce the launch of 'ARMYPEDIA (www.armypedia.net),’ a site that archives six years of memories that BTS have shared with their fans since their debut. The content of the site will include items such as blog articles, photographs and videos owned by their fans from around the world.
The compound word ‘ARMYPEDIA’ consists of two words ‘ARMY,’ the name of BTS’ fandom, and ‘Wikipedia,’ the online encyclopedia. Fans will be able to record their own memories on ARMYPEDIA by solving 2,080 QR puzzle pieces scattered globally online and offline.
This is a great opportunity for Hyundai Motor to increase brand competitiveness among Gen Y and Gen Z.
We are very happy to have an opportunity to communicate with the fans through this creative new global fan campaign.
BTS is a K-Pop phenomenon
BTS - short for “Beyond The Scene”- is a K-Pop boy band with seven members: V, SUGA, Jungkook, RM, Jin, J-Hope and Jimin. The band was founded in 2013 in Seoul and has steadily gained recognition outside of Korea in recent years. Their current album “Love Yourself: Answer” has been a major hit in Korea and Japan but also in the USA and European Markets. BTS’s “Speak Yourself” world tour with stops across Europe in London, Amsterdam, Berlin and Paris is already sold out.
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
