- Sales record: 237,221 registrations in Europe during first six months of 2015
- Customer demand driven by several new model launches
- All-New Tucson to further boost demand and enhance brand perceptions
- Hyundai Motor has posted a record first-half year in Europe, with registrations hitting 237,221 units between January and June – an all-time high for the brand.
The growth in Hyundai Motor’s sales is driven by the introduction of new models, including New Generation i20, New i30 and New i40. Significant further demand is expected with the launch of the All-New Tucson, arriving on the European market during the coming months.
The record sales total represents an 8.1% increase over the 219,373 registrations delivered in the same period last year. And it exceeds the previous first-half best, achieved in 2012.
Ramping up its Product Momentum initiative, the company will renew or replace 80% of its model line-up in Europe during 2015. Among the newcomers, the New Generation i20 range now includes the Coupe version, and the New i30 family has its Turbo model for the first time. New i40 sedan and wagon have also brought increased interest from customers in Europe.
Under this comprehensive product renewal strategy, the i10 will soon be the oldest model in the Hyundai range, even though it was only launched at the start of 2014.
Expected to further enhance sales as well as brand perceptions among customers in Europe, the All-New Tucson is coming to the C-SUV segment – the company’s best-selling segment last year.
We are committed to making cars that meet customer demands, by focusing on the specific needs of European buyers. This approach is helping to deliver our sales growth in a competitive market. We have arguably the youngest range of cars, soon to be boosted with the introduction of All-New Tucson, which will help to further shift perceptions of our brand and attract more new customers to choose HyundaiThomas A. SchmidChief Operating Officer at Hyundai Motor Europe
Hyundai Motor accounted for 3.2% of all cars registered in Europe during the first half of 2015, matching its share of the market achieved during the same period last year.
More than 90% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe to meet the needs of European customers. And 90% are built at its two local factories in the Czech Republic and Turkey.