Genesis Brand Launches its G90 Luxury Flagship

  • Cutting-edge technology, ultimate refinement and luxurious convenience set the Genesis brand flagship apart
  • Premium luxury sedan exudes confidence and differentiation through ‘Athletic Elegance’ with refined and dynamic performance
  • Generous world-class safety and technology innovations

- Hyundai Motor Company today unveiled its G90 premium luxury sedan for the Genesis brand in the U.S. market, the new flagship of the brand’s model line-up.

The G90 will compete at the top of the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance.

Created by key members of the new Prestige Design Division, G90 represents the embodiment of the brand’s ‘Athletic Elegance’ design theme. The G90 silhouette is both powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs and sophisticated rear deck contours. Inside the cabin, fine materials and textures from top automotive suppliers meet human-centered ergonomics to provide occupants with absolute convenience and luxurious comfort.

Human-Focused Innovation

With advanced technological innovation at its core, G90 features GENESIS SMART SENSE, a suite of active driver safety technologies. These features cover the full spectrum of safety, from driver alertness and focus to total occupant safety, and even the safety of other drivers around you. This suite brings together systems such as Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control, Smart Blind Spot Detection and Lane Keep Assist.

G90’s Automatic Emergency Braking (AEB), utilizing sensor fusion technology to help avoid a potential collision or reduce its impact. With this system, G90 will employ automatic braking when it detects another vehicle or pedestrian at an unsafe closing rate of speed. This system uses the front radar from the Smart Cruise Control system and the forward camera from the Lane Keep Assist (LKA) to provide this extra margin of safety.

Best-in-class Luxury Refinement in every area

Benefitting from an intensive four-year development focus by an 800-strong team, the G90 offers best-in-class NVH refinement levels. Every detail of the interior has been crafted to enhance the car’s human-centered focus.

Advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort and entertainment features, while exclusive materials are sourced from the finest artisans around the world. For optimized comfort, Genesis offers a 22-way power driver seat. Vehicle dynamics, including ride comfort and road holding in adverse conditions, are optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension (ACS).

Sporty Agility with Refined Performance

G90 owners will immediately notice the highest standards of refined performance. These characteristics are central to the Genesis brand, with development teams carrying out rigorous performance testing at the company’s European Technical Center at the Nürburgring in Germany and the California Proving Grounds in the Mojave Desert. Even with this sporty and responsive character, the G90 interior environment remains well-mannered. G90 powertrain options include an all-new 3.3-liter direct-injected, twin-turbocharged V6 or the award-winning Tau 5.0-liter direct-injected V8 for ultimate power.

In addition to the United States, G90 will be offered in other markets, including China, Russia and various countries in the Middle East. Five additional Genesis models are planned for launch within the next five years.

*Full press kit available in the download (top of this page)

Press Contact