New car ranges and the latest automotive technology are being presented from 198 exhibitors at Paris Motor Show 2018. We’ve taken a look behind the scenes to discover what Hyundai Motor is displaying this year.
Hyundai Motor Studio Paris
Throughout the event, Hyundai is showcasing its range of models in the ‘Hyundai Motorstudio Paris’ booth. Hyundai Motorstudio Paris is comprised of three distinctive zones: Future Mobility, High Performance and Design.
The following video features highlights from Hyundai Motorstudio Paris, and features interview snippets from three key Hyundai figures.
The Future Mobility zone highlights Hyundai’s pioneering spirit in the field of future mobility. In this area, some of the brand’s eco-friendly models, including the All-New NEXO, the All-New Kona Electric and the IONIQ Electric are on display.
The star attraction of the High Performance zone is undoubtedly the All-New i30 Fastback N, which received its world premiere at this year’s Paris Motor Show. The company’s second high-performance model in Europe; it combines a sophisticated and elegant design with the proven N fun-to-drive factor, and is the first five-door coupe in the C-segment.
Hyundai Motorsport pair Thierry Neuville and Gabriele Tarquini recently tested the All-New i30 Fastback N to the limit in a world record-breaking race between the Danish villages of Rome to Paris. The drivers demonstrated the pure power of the high-performance coupe, and you can see how they got on in the following video clip.
The Design zone hosts Hyundai's Le Fil Rouge concept car, which was first shown at this year’s Geneva Motor Show.
Le Fil Rouge features a new approach called ‘Light Architecture’, and this is seen in its single, high beltline crease that flows from its front grille and headlights, over the wheel arches to the tail lights, then seamlessly through front and rear pillars and roof as if it were drawn with a single line.
Other highlights from Hyundai Motorstudio Paris
Meanwhile, visitors can learn more about Hyundai's sponsorships of some of the world’s biggest football teams and the recent 2018 FIFA World Cup Russia™ at the Hyundai x Football stand. This will provide insights to the brand’s partnerships with Club Atletico de Madrid, Chelsea, AS Roma, Hertha Berlin BSC and Olympique Lyonnais.