This year marks the 87th edition of the extravaganza which showcases new car ranges, cutting-edge technologies, workshops, and automotive industry developments. It is one the major motor shows in the world. The event in Geneva represents a grand meeting of journalists, media personnel, and major brand executives, often accompanied by their celebrity partners. As well as nearly 10,000 journalists from 93 countries, last year’s edition attracted over 690,000 public visitors.
The Hyundai booth also showcases an array of favourite Hyundai models including the i10, i20 Active, and five-door, the i40 wagon, the Tucson, and the Santa Fe. Journalists and media can examine the cars up close over two press days, before the exhibition hall throws open its doors to the public from March 9-19.
Hyundai Motor is also showcasing its Advanced Wearable Robots that will revolutionise the future of mobility here at the 2017 Geneva International Motor Show. The H-Mex - Hyundai Medical EXoskeleton - helps patients with lower spinal cord injuries regain the ability to walk. The HUMA (Hyundai Universal Medical Assist) exoskeleton operates on a different control principle, but it provides assisted mobility support for people with limited muscular power. Meanwhile, the Hyundai Waist EXoskeleton, known as H-WEX, provides upper-body and hip support to prevent back injuries for workers doing repetitive manual work or lifting heavy objects.
1:00 p.m. - N Brand
Hyundai’s N brand incorporates models built with motorsports-inspired technology, and race-track capable cars. The RN30 concept and WRC cars are also on display at the Geneva Palexpo convention centre. The RN30 is based on the New Generation Hyundai i30. The N brand takes its name from Namyang, Hyundai’s global R&D centre, and the world-famous Nürburgring racing track where many of Hyundai’s European models are tested. Hyundai has been combining its engineering expertise with motorsports since the 1990s and in the 2017 WRC season, the car is modelled on a three-door Hyundai i20, with three cars competing in every round of the championship.
10:15 CET - IONIQ range and autonomous concept
The IONIQ range is a ground-breaking Hyundai model offering a choice of three electrified powertrains. The Hybrid and Electric versions are already on sale throughout Europe with the Plug-in Hybrid on the way. All three are also on display in Geneva, and are joined by the exciting new Fuel Cell concept.
ix35 Fuel Cell
Hyundai has already championed fuel cell technology with its record-breaking ix35 Fuel Cell, also on display here. In 2016, the car set a new speed record for a fuel cell car on European roads, and also set a new milestone for distance covered. With hydrogen refuelling infrastructure set to expand throughout Europe, we recently handed the keys to a Hyundai ix35 Fuel Cell to our Hamburg-based blogger David for a weekend.
Vice Chairman Yang finishes his presentation by revealing that the brand will continue to pursue environmentally-friendly solutions in the years ahead. "Hyundai Motor will continue to strive for better; engineering a future that is cleaner, safer and, crucially, is powered by Hydrogen."
As the other speakers and VIPS are invited for a photo opportunity, the i30 Wagon returns to the stage to take its place alongside the FE Fuel Cell Concept.
We’ll be back throughout the day to take a look around the rest of the Hyundai booth.
Yang turns to Hyundai Motor's role as a pioneer of fuel cell technology. Back in 2013, the brand launched of the world's first hydrogen fuel cell vehicle, the ix35 Fuel Cell, which is currently on sale in 17 countries throughout the world.
The Hyundai FE Fuel Cell Concept is revealed to the audience.
Fuel Cell - The FE Concept
Vice Chairman Yang from Hyundai Motors R&D center reveals that the Hyundai FE Fuel Cell Concept will be the foundation of an all-new Fuel Cell SUV model to be launched early next year.
Yang says: "Our new concept car is more than simply beautiful and innovative; it is highly capable too. We have designed the car to run the longest distance ever achieved by a fuel cell vehicle." The FE Fuel Cell Concept has a range capability of 800 kilometres.
The design of the FE Fuel Cell Concept boasts metallic blue accents and glossy two-tone bodywork. These hint at the car's only emission: water.
"Beautiful": the i30 Wagon revealed
Schmid introduces the New Generation i30 Wagon: "For me, it is the most beautiful wagon in its class."
He enthuses about its "timeless design" and "dynamic proportions", which he says are demonstrated by the long bonnet, tapering roofline and low beltline.
As well boasting a trunk capacity of 1650 litres, the i30 Wagon offers a best-in-class standard safety package as well as the latest connectivity features.
Schmid reveals that the i30 family will grow further this year with two exciting new members: Hyundai Motor's first high-performance N version - the i30 N - and the eye-catching i30 Fastback.
8.15 a.m. Press conference
The video wall at the Hyundai Motor booth has been displaying a calm ocean but as the press conference approaches, the energy builds into a large wave crashing towards the audience.
There is a buzz of anticipation as the opening film now shows two pioneers in the world of water. Herbert Nitsch is the current freediving world record holder and known as the “deepest man on earth”. Professional surfer Grant Baker tackles the biggest and best waves, was ranked No. 1 in the Big Wave Tour 2016, and was the 2014 Big Wave World Champion.
COO Thomas Schmid takes to the stage, and outlines Hyundai Motor's vision for the future: “In Europe we want to become the number one Asian automotive brand by 2021."
Hyundai Motor will launch 30 new products and derivatives in Europe by 2021, Schmid says. This will include an extension of the company's SUV line-up, with a unique new car set to debut later this year: a B-Segment SUV.
The New Generation i30 was designed in Hyundai Motor Europe’s Technical Centre in Rüsselsheim, produced in Nošovice, Czech Republic, and tested on the famous Nürburgring racing circuit. And here comes the newest model in the range. The i30 Wagon drives on stage.
The doors have been open here since 7.30 am and the show space is a flurry of activity with journalists, media, and other staff making their way around the exhibition hall.
First up for Hyundai Motor is the press conference unveiling the newest member of the New Generation i30 family, and a greatly anticipated concept car offering a glimpse of the possible fuel of the future.