03.06.2021 Press release

Hyundai Motor Celebrates World Environment Day through Video Highlighting Hydrogen Vision, Featuring BTS

  • Hyundai Motor today released a trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS 
  • The full video will premiere on World Environment Day through Hyundai’s official YouTube channel 
  • The video promotes eco-friendly practices for daily life and highlights Hyundai’s vision for a hydrogen society
  • Hyundai Motor aims to inspire people to take voluntary action to protect the Earth

Press material

Hyundai Motor Company today released a new trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS. The video was unveiled through Hyundai’s official YouTube channel and Instagram @hyundai.lifestyle.

The full version of the video will premiere on Hyundai’s official YouTube channel at 00:00 KST on June 5, 2021. The full video shows more interesting stories beyond the trailer and will be available on Hyundai’s various social media channels as well.

(Trailer) World Premiere: Hydrogen Documentary with Hyundai x BTS

With this film, Hyundai will amplify messages first shared in the campaign’s manifesto video released on Earth Day in April. The campaign, which was initiated on Earth Day 2020, promotes eco-friendly practices for daily life and Hyundai Motor’s vision for building a clean hydrogen society as part of a sustainable future.

We hope our efforts to promote the development of a hydrogen society will not only resonate with Millennials and Gen Z but will also help to protect our world for generations to come. Hyundai Motor will continue to strengthen the global leadership of clean mobility and hydrogen energy through eco-friendly focused businesses.

Thomas Schemera Executive Vice President and Global Chief Marketing Officer at Hyundai Motor

The video, featuring members of BTS, Millennials and Generation Z, will explain how hydrogen has proven its capability as an eco-friendly energy source that is both safe and clean, and is a renewable resource for a sustainable future.

Through this campaign, Hyundai will enhance the interactive communication with Millennials and Generation Z, who lead the sustainable future with positive energy.

With its diverse activities, such as this campaign, Hyundai Motor is committed to fostering a hydrogen society as part of its efforts toward a sustainable future under the company’s vision of Progress for Humanity. Details about the global campaign are available on Hyundai Motor’s global website and Instagram @hyundai.lifestyle.


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