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22.07.2016 Press release

Project IONIQ lab to drive future mobility innovation

  • Project IONIQ Lab gathers top academics to forecast trends of future mobility
  • Lab identifies megatrends likely to impact the car industry in 2030
  • Through Project IONIQ Lab, Hyundai Motor works to enhance the lives of its customers

Press material

Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in Korea.
Project IONIQ Lab sets out to explore future mobility solutions through innovation, research and academic projects. It is a part of Hyundai Motor’s Project IONIQ, a long-term research and development project that predict changes in future mobility announced previously in this year’s Geneva Motor Show.
The open innovation organization enables cooperation among Hyundai Motor, academic bodies and universities. Through the Lab, Hyundai Motor will work to suggest ideas for innovative technologies and concepts of future mobility that will enrich our daily lives.
We are happy to announce the opening of the ‘Project IONIQ Lab’, which extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility’. Hyundai Motor will advance theoretical and practical understanding, innovating to develop future mobility solutions tailored to our customers’ lifestyles.

Wonhong Cho Executive Vice President of Hyundai Motor Company

The Lab will explore four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion.
The Project IONIQ Lab will be led by Dr. Soon Jong Lee, Professor of Seoul National University and Head of Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts. The group has already issued its first collective output, a summary of *12 future ‘megatrends’ that are likely to affect the car industry in 2030.
From a ‘hyper-connected society’ and ‘eco-ism’ to the ‘decentralization of power’ and ‘mega-urbanization’ the megatrends set out the Project IONIQ Lab’s vision of the world, explaining how mobility will interact with each trend.
Through the new Project IONIQ Lab, Hyundai Motor will predict changes in future mobility and study possible scenarios; develop new types of mobility according to changes in society and people’s lifestyles; and create new service models and mobility experiences to extend the role and definition of ‘cars’.
*12 future mega trends are included in detail within a separate download.

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