Newsroom
02.09.2021 Press release

Hyundai Motor presents MMCA Hyundai Motor Series 2021 with Moon Kyungwon and Jeon Joonho

  • NEWS FROM NOWHERE, FREEDOM VILLAGE exhibition to be held from September 3, 2021 at the MMCA Seoul
  • Moon and Jeon are 8th artists selected for MMCA Hyundai Motor Series, a ten-year project
  • Exhibition to present new video works and a large-scale painting based on an isolated village in DMZ

Press material

Hyundai Motor Company today announced the opening of the MMCA Hyundai Motor Series 2021 exhibition with the National Museum of Modern and Contemporary Art, Korea (MMCA). The exhibition, entitled MMCA Hyundai Motor Series 2021: MOON Kyungwon and JEON Joonho – NEWS FROM NOWHERE, FREEDOM VILLAGE, will run from September 3, 2021 through February 20, 2022 at the MMCA Seoul.

MOON Kyungwon (back) & JEON Joonho. Image provided by MMCA

MMCA Hyundai Motor Series, created as one of the long-term partnership programs with MMCA, is a ten-year art project that has been organizing annual exhibitions of esteemed Korean artists since 2014. In line with one of the main objectives of the MMCA Hyundai Motor Series to support artists in the global art scene, NEWS FROM NOWHERE, FREEDOM VILLAGE will also be presented at the 21st Century Museum of Contemporary Art, Kanazawa in Japan starting April 29, 2022.

Left: MOON Kyungwon & JEON Joonho, NEWS FROM NOWHERE: FREEDOM VILLAGE, 2021, 2 channel HD film installation, color, sound, 14min 35 sec. Courtesy of the artist. Photograph by LEE JINCHUL, Image provided by MMCA Right: MOON Kyungwon & JEON Joonho, NEWS FROM NOWHERE: FREEDOM VILLAGE, 2021, 2 channel HD film installation, color, sound, 14min 35 sec. Courtesy of the artist. Photograph by LEE JINCHUL, Image provided by MMCA

Moon Kyungwon and Jeon Joonho, who were also featured in the Korean Pavilion at 2015 Venice Biennale sponsored by Hyundai Motor, are the eighth artists selected for this project. They have worked together since 2009, exploring the relationship between society and art by posing the fundamental question, “What role can art play?”. Through the exhibition, the duo will present new video works, a large-scale painting, photographs, archives, and installations that explore the role of art in times of crisis.

Hyundai Motor is excited to present NEWS FROM NOWHERE, FREEDOM VILLAGE as a part of the MMCA Hyundai Motor Series this year. Our art initiatives continue to expand access to art and connect people beyond boundaries. We believe art empowers our understanding of the future of humanity. Through our partnerships with art communities around the world, we aim to open up conversations for a better tomorrow in line with our vision 'Progress for Humanity'.

Thomas Schemera Executive Vice President and Global Chief Marketing Officer at Hyundai Motor

The exhibition presents the latest episode in Moon and Jeon's NEWS FROM NOWHERE project that premiered in 2012. The new episode, NEWS FROM NOWHERE, FREEDOM VILLAGE, is based on the only village that sits on the southern side of the heavily fortified demilitarized zone (DMZ), Daeseong-dong, also known as ‘Freedom Village.' Through this focus on a village that has been long isolated due to conflicts in human history, the artists reflect on the reality of the isolation brought forth by the pandemic.

MOON Kyungwon & JEON Joonho, NEWS FROM NOWHERE: FREEDOM VILLAGE, 2021, 2 channel HD film installation, color, sound, 14min 35 sec. Film still. Courtesy of the artist. Image provided by MMCA

In addition to the exhibition, MMCA Hyundai Motor Series will also include the ‘Mobile Agora’ panel discussion on issues related to the exhibition. Experts from a wide range of fields, such as architecture, science, design, and humanities, will examine the current state of humanity and explore alternatives for the future over five sessions.

Explore more

18.04.2024 Press release

Hyundai Motor Supports the Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia and the Korean Pavilion’s 30th Anniversary Exhibition

Hyundai Motor continues its longstanding support of the Korean Pavilion at the Venice Biennale, supporting this year’s presentation by artist, KOO JEONG A.

20.03.2024 Press release

Hyundai Motor and Whitney Museum Unveil Inaugural Hyundai Terrace Commission by Torkwase Dyson

Hyundai Motor Company and the Whitney Museum of American Art today announced the opening of the inaugural Hyundai Terrace Commission.

11.03.2024 Press release

Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Hyundai Motor Company is extending its brand heritage campaign worldwide by launching new retro-themed content on ZEPETO.

Contacts

I am a customer

I am interested in a model or have a specific question about Hyundai.

Go to customer website

I am a journalist

I am looking for a direct press contact from Hyundai.

We are using Cookies.

We use cookies for analysing our own services and to show ads which are relevant for you based on your browsing habits. You may reject or set up your preferred configuration by clicking Configure. For more information click here.

I agree
Configure