Impressive performance: Hyundai Motor at the 2016 SEMA Show
- At the 2016 SEMA Show world’s premier automotive specialty products trade event Hyundai Motor America will show four exciting show cars in collaboration with strong partners
- The nitrous-based Rockstar Santa Fe Concept, the race-ready Gurnade Veloster Concept, the ARK Road Racer Elantra Concept, and the “Santa-Fast” Santa Fe
- Strong partners: Rockstar Performance Garage, Gurnade Inc., ARK Performance and Bisimoto
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At the 2016 SEMA show, Hyundai Motor America displays four show cars: the Rockstar Santa Fe Concept, the race-ready Gurnade Veloster Concept, the Road Racer ElantraConcept, and the “Santa-Fast" SUV.
To develop these impressive cars, Hyundai Motor America joined forces with Rockstar Performance Garage, Gurnade Inc., ARK Performance and Bisimoto. The 2016 SEMA show is world’s premier automotive specialty products trade event taking place at the Las Vegas Convention Center from November 1 through 4.
Serious off-roading conveying the iconic Rockstar design attitude: The Rockstar Santa Fe Concept
The nitrous-powered Santa Fe capable of serious off-roading was developed by Hyundai Motor America and the Rockstar Performance Garage. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the Rockstar Santa Fe Concept follows that reputation with a nitrous-powered, Hyundai-based 3.3L Lambda V6 engine driving all four wheels through any terrain via a raised Santa Fe off-roading setup.
Combined talents to develop the race-ready Gurnade Veloster Concept
Hyundai Motor America and Gurnade Inc. combined talents to develop the race-ready Gurnade Veloster Concept for the 2016 SEMA show. The Gurnade Veloster Concept takes the fundamentally aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards, 3-piece lightweight forged wheels and a custom rear spoiler.
The ARK Road Racer Elantra Concept: an aggressive yet fully integrated appearance
For the 2016 SEMA show Hyundai Motor America and ARK Performance have partnered once again to create the ARK Road Racer Elantra Concept. This ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels and custom new front and rear fascia designs for an aggressive yet fully integrated appearance.
“SANTA-FAST”: 1,040 PS rear-wheel drive Santa Fe
Another established partner of Hyundai Motor America is Bisimoto. This time they joined forces in developing a 1,040 PS, rear-drive “Santa-Fast”. Bisimoto is renowned for awe-inspiring street, show and race vehicles. With no fear of the unknown, Bisimoto is always on the cutting edge of automotive technology, and the Bisimoto “Santa Fast” Santa Fe is no exception, pumping out the power from a flex-fuel turbocharged, Hyundai-based 3.8L Lambda V6 powerplant making reliable power, positioned longitudinally and driving the rear wheels.
Further information including key modifications is available here.
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
