Super Bowl LII
It pits experience against optimism: the Patriots will be looking to lift the Vince Lombardi Trophy for the third time in four years – as well as draw level with the Pittsburgh Steelers for most championships won (six), while the Eagles have yet to register a victory in their two Super Bowl appearances. The last time the Eagles made it all the way to Super Bowl Sunday in 2005 they were beaten by – you guessed it – the Patriots.
The Patriots will also be led once again by legendary quarterback Tom Brady, one of only two players in the NFL to win five Super Bowls, who showed he is still one of the best in the business when masterminding the Patriots fourth quarter comeback in the playoff game against the Jacksonville Jaguars two week ago.
The 2018 Hyundai Super Bowl commerical
Of course, Hyundai will have a big presence in Minneapolis, where around 275 of its vehicles will serve as transportation for teams, staff, volunteers and other local groups. Hyundai is also hosting a number of interactive spaces that showcase its cars to the tens of thousands of fans attending the game.
According to ad tech firm Unruly, which uses a proprietary EQ score to quantify brand recall, authenticity and purchase intent, it was the most successful that was broadcast during the event. Hyundai’s ad topped the rankings with score of 6.1, beating Coca-Cola’s 5.9, attracting 26 million views on YouTube and many positive media reviews.