- Award-winning ‘Hyundai Pavilion’ on display again in Seoul, July - December 2018
- ‘Hyundai Pavilion’ receives Bronze Lion in the design category of the Cannes Lions
- The pavilion originally designed for the 2018 Winter Olympic Games showcases innovative fuel cell technology
‘Hyundai Pavilion’ received Bronze Lion at the prestigious Cannes Lions International Festival of Creativity in the category 'Design: Spatial & Sculptural Installation and Experience’ In June 2018.
Receiving recognition from such a prestigious awards body is a great honor. Hyundai Pavilion was a project we were very passionate about and it reflects our ongoing commitment to building a creative and evolving design language.
The pavilion’s concave exterior walls are finished with black paint. Filled with a cloud of thousands of gleaming LED lamps, it creates a three dimensional illusion of the Universe. Inside the pavilion, an extensive water installation mesmerizes viewers as thousands of water droplets collide and split on a pure white surface, forming a physical representation of hydrogen.
The entire pavilion was designed by architect Asif Khan, who also won the 2014 Cannes Lions ‘Grand Prix’ in the innovation category, for the pavilion he designed at the 2014 Winter Olympic Games, making him the first architect to win the prestigious award.
With its new title, ‘The Seed of New Society,’ the pavilion is based at Songwon Art Center in Seoul and will be open from July 20 to December 30. Hyundai Motor redeployed the pavilion in Seoul to provide more opportunities to the public to experience the award winning exhibition.