- Hyundai Motor to become Global Automotive Partner of the Bundesliga club until 2021
- Hyundai logo to feature on sleeve of all Hertha BSC shirts in Bundesliga matches from next season
Hyundai will not only be visible on the Hertha BSC jersey but will also feature on the club’s LED perimeter and hospitality branding at home matches. The deal will allow them access to men’s first-team talent, as well as media and digital content rights. They will also provide a significant number of cars to support the club’s operations and showcase the Hyundai model range.
This latest announcement extends Hyundai’s long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.
Hertha BSC is a very successful club with a passionate fan base and a challenging spirit that matches well with Hyundai. Our new partnership will enable us to increase our visibility amongst millions of fans in Germany and worldwide, while also allowing us to create new opportunities for Hertha BSC fans and customers throughout the season. It is also very fitting for Hyundai to have such a partnership in Germany, where we have already established a significant operational presence including facilities for design, R&D, motorsport and sales and marketing.
We are very pleased about the new partnership and also proud to be part of the new sponsoring strategy by Hyundai in Europe in the upcoming years, seeing Hertha BSC alongside top clubs like Chelsea FC and Atlético de Madrid.
Among other operations, the brand has set up in Germany the Hyundai Motor Europe Headquarters, Hyundai Motor Europe Technical Centre, Hyundai Design Centre Europe, the global headquarters of Hyundai Motorsport, and its own dedicated test centre next to the world-famous Nürburgring circuit.