- Hyundai Motor hosts 2,600 participants in Madrid at first meeting for European dealers
- Five-year corporate vision and strategy outlined, under the title 'Next Level: Our Journey To 2021'
- New products and initiatives announced, including 30 new models and derivatives in Europe by 2021
Executives presented strategies and new initiatives that will support the objective to become the number one Asian automotive brand in Europe by 2021. Topics ranged from sales direction and brand enhancement, to customer service programmes and retail strategy.
Hyundai is one of the fastest growing car brands in Europe, having increased our sales volume by 86% during the last ten years. Now, we want to move to the next level, aiming to continue our success story and to become the number one Asian car brand in Europe. Our dealer network will play an essential role in helping to fulfil this ambition. Through our pan-European convention, we have inspired and motivated our dealer partners to invest in their future with the Hyundai brand and to be ready for our journey to 2021.
Hyundai Motor has a network of over 1,600 dealers in Europe, responsible for more than 2,100 sales outlets serving customers in 31 countries. As well as the traditional retail sites, the brand is playing a pioneering role in digitalisation. Successful concepts have already been established, including the Click2Drive store in Madrid, two Rockar Hyundai operations in London, and the nationwide Click-To-Buy offer, which moves the entire buying process online for UK customers.
The current line-up of Hyundai cars is the youngest among all competitors in Europe – the oldest model, the i20, was introduced only two years ago. New models will drive the future growth plan, helping to attract more customers to choose Hyundai. The first of these will have its world premiere at the 2017 Geneva Motor Show next month, with more to come during this year.