26.07.2016 Press release

Hyundai Motor Presents ‘MMCA Hyundai Motor Series 2016: KimSooja'

  • Hyundai Motor’s partnership with Museum of Modern and Contemporary Art, Korea supports major projects that reinforce the foundation of Korean art and culture
  • Korean artist KimSooja creates latest large-scale installation for MMCA Hyundai Motor Series 2016

Press material

Internationally renowned conceptual artist KimSooja has received the latest commission for the MMCA Hyundai Motor Series.
The large-scale installation, titled ‘MMCA Hyundai Motor Series 2016: KimSooja-Archive of Mind’, will be the latest in a 10-year collaboration between Hyundai Motor and the Museum of Modern and Contemporary Art, Korea. The partnership between the car manufacturer and the world-renowned art institution aims to instil the field of Korean contemporary art with fresh attitudes and new, invigorating possibilities.
With the next MMCA Hyundai Motor Series due to open at MMCA Seoul on July 27, 2016, KimSooja will build on her much-heralded multi-discipline approach that has seen her work acclaimed around the world. ‘Archive of Mind’ encompasses nine works of creative installation, sculpture, and pictures that examine KimSooja’s enduring interest in the meaning of oneself, others and the relationship between them. Through an exhibition that transcends space and embraces time, the audience will be encouraged to think about the issue of healing and regeneration while contemplating the conflicting concepts of tradition and modern, and distinctiveness and universality.
We at Hyundai Motor are delighted to present KimSooja’s biggest solo exhibition in Korea through the <MMCA Hyundai Motor Series>. We hope that our continuous support and interest will contribute to the development of the Korean art scene and provide valuable opportunities for many people.

Wonhong Cho Chief Marketing Officer at Hyundai Motor

Exhibitions such as those at the Centre Pompidou Metz, France (2015), The Korean Pavilion at Venice Biennale (2013), and P.S. 1 Contemporary Art Center, MOMA (2001) have established KimSooja’s reputation as a representative contemporary artist of Korea. Now based in New York, Paris and Seoul, she also represented Korea at the 24th São Paulo Biennale in 1998 and has participated in more than 30 international biennials and triennials.
MMCA Hyundai Motor Series is the Museum of Modern and Contemporary Art’s 10-year long project inaugurated in 2014 in collaboration with Hyundai Motor Company to support solo exhibitions of distinguished Korean artists. The series commissions large-scale new works to artists with distinctive practices, with Lee Bul in 2014 and Ahn Kyuchul in 2015 the first artists to be given the opportunity to explore a new trajectory for their work, to inspire creativity and reinforce the foundation of Korean art and culture.


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