31.01.2019 Press release

Hyundai Motor extends World Archery Title Sponsorship for 3 more years

  • Hyundai Motor, World Archery’s exclusive automotive partner since 2016, to continue title sponsorship through 2021
  • Company retains title sponsorship rights to Hyundai Archery World Cup (2019-2021) and Hyundai Archery World Championships (2019, 2021)
  • First stage of 2019 Hyundai Archery World Cup to take place in May 6 to 12 in Shanghai, China

Press material

Hyundai Motor Company and World Archery have extended their partnership for an additional three years, following the conclusion of the two parties’ initial agreement that began in 2016.

The new deal comes into effect immediately and runs until the end of 2021.

The renewed agreement will see Hyundai Motor retain title sponsorship rights to multiple prestigious competitions: Hyundai Archery World Cup in 2019, 2020 and 2021, as well as the biennial Hyundai World Archery Championships in 2019 and 2021.

Under the sector-exclusive agreement, the South Korea-based automotive manufacturer is expected to receive extensive branding at international archery events and exposure in related broadcasts. The company also seeks to leverage its exclusive relationship with archery’s international governing body, to more actively communicate with global archery fans through various channels and communities.

Hyundai is a long-standing and valued partner of World Archery and we are thankful that the company has committed to our partnership past the Tokyo 2020 Olympic Games. Hyundai’s support has enabled the growth of our world-class events, and the investment translates into measurable growth in archery’s broadcast reach and international engagement. It’s a relationship that continues to benefit both parties and one we’re proud to prolong.

Prof Dr. Ugur Erdener World Archery President

I am very delighted that Hyundai is able to continue sponsoring prestigious tournaments of one of the most progressive and exciting sports today. The extension of our collaboration with World Archery reaffirms our commitment to contributing to further development and popularization of the sport.

Wonhong Cho Executive Vice President of Hyundai Motor's Customer Experience Division

Hyundai Motor and its affiliates have long been supporters of the sport of archery, both in Korea and abroad. The Hyundai MOBIS women’s archery team and Hyundai Steel men’s team are both world-class teams, the latter having produced Olympic champions Ku Bonchan (2016 Rio de Janeiro) and Oh Jin Hyek (2012 London). Hyundai Motor also has been supporting the Korea Archery Association since 1985, assisting athletes through sports science and providing cutting-edge equipment.

The first stage of the 2019 Hyundai Archery World Cup will take place from May 6 to 12 in Shanghai, China.


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